Lexi by Kelly Anderson
ASSIGNMENT
We were asked to choose an existing business' identity and give it an overhaul. First we tackled the logo and business system and then we created three collateral pieces. In my case, I did a poster, website, and packaging.
We were asked to choose an existing business' identity and give it an overhaul. First we tackled the logo and business system and then we created three collateral pieces. In my case, I did a poster, website, and packaging.
SCHOOL
Portland Community College
Portland, Oregon
Portland Community College
Portland, Oregon
COURSE
Graphic Design 5 | Branding
Graphic Design 5 | Branding
INSTRUCTOR
Matthew Morasky
Matthew Morasky
Approach
My main objective for this identity was to better communicate a sense of luxury while still trying to keep it playful. It is, after all, a high end dog boutique with play groups and daycare. I discovered that it was difficult to find the balance between the two, but feel the logo in particular really captures both feels with the puppy tugging on the end of the more luxurious typeface.
Sketches and Process
Solution
Kelly Anderson’s Website
DATE: Jul.01.2010
POSTED BY: BryonyCATEGORY: Service COMMENTS:
TAGS: announcement, lexi, packaging, stationery, website,
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