
In order to re-brand the 2012 London Olympics, I wanted to design an identity that appropriately represents the city of London while still exploring its modern personality. I chose to blend an original abstract rendition of London’s Big Ben with popping colors that make a unique and memorable Olympic logo.


4-color primary logo

Secondary logos

Color palette and values

Font families used

Business cards

Magazine print advertisement

Mini Cooper vehicle advertisement

Billboard design





System manual

POSTED BY: Bryony
CATEGORY: Sports
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