London 2012 by Joe Brust
ASSIGNMENT
The assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
The assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
SCHOOL
Rensselaer Polytechnic Institute
Troy, NY
Rensselaer Polytechnic Institute
Troy, NY
COURSE
Designing for Corporate Identification
Designing for Corporate Identification
INSTRUCTOR
Sara Tack
Sara Tack
Approach
In order to re-brand the 2012 London Olympics, I wanted to design an identity that appropriately represents the city of London while still exploring its modern personality. I chose to blend an original abstract rendition of London’s Big Ben with popping colors that make a unique and memorable Olympic logo.
Solution
4-color primary logo
Secondary logos
Color palette and values
Font families used
Business cards
Magazine print advertisement
Mini Cooper vehicle advertisement
Billboard design
System manual
Joe Brust’s Website
DATE: Jul.21.2010
POSTED BY: BryonyCATEGORY: Sports COMMENTS:
TAGS: advertising, billboard, color palette, logo, london 2012, stationery, system manual, typography, vehicle,
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