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London 2012 by Joe Tornatzky and Charlie Fingal

Lead Image

ASSIGNMENT
We were instructed to rebrand the 2012 London Olympics with a new logo and supporting materials.
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SCHOOL
California State University Long Beach
Long Beach, CA
COURSE
INSTRUCTOR
Archie Boston
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Approach

My team-member and I focused on building a more universally accepted logo for the 2012 London Olympics. For such a global event we felt like the past Olympic logos were too specific to their location.

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Sketches and Process

London 2012 by Joe Tornatzky

London 2012 by Joe Tornatzky

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Solution

London 2012 by Joe Tornatzky

London 2012 by Joe Tornatzky

London 2012 by Joe Tornatzky

London 2012 by Joe Tornatzky

London 2012 by Joe Tornatzky

London 2012 by Joe Tornatzky

London 2012 by Joe Tornatzky

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Joe Tornatzky’s Website

Charlie Fingal’s Website



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DATE: Jul.29.2010|POSTED BY: Bryony|CATEGORY: Sports| COMMENTS:

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