Address the sentiment on campus (why should I care about student government) with the statement: “Austin & Ash” make it matter (the name of the campaign).
Develop a contemporary and bold campaign that through its own careful consideration proves the statement that “Austin & Ash” make it matter.
Use the textures and images of the campus as the backdrop for the campaign, showing that everything on campus matters. Students customized the campaign icon in Photoshop and made the “Austin & Ash” logo their profile pictures to show their support during Election week.
Design and construct an “Austin & Ash” make it matter campaign website fully inline with the campaign’s brand.