:::
Brand New
Opinions on Corporate and Brand Identity WorkA Division of UnderConsideration
:::
:::
Job Board
RSS
About Brand New Classroom
Submit Your Work
Brand New
:::
ADV × 3

Rishi Tea by Vanessa Wainwright

Lead Image

ASSIGNMENT
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
---
SCHOOL
Milwaukee Institute of Art & Design
Milwaukee, WI
COURSE
Identity Design
INSTRUCTOR
Phil Belair
---

Approach

When beginning this project I wanted to work with a local business in Milwaukee, WI. I chose to re-brand Rishi tea because I felt that their logo had a dated quality that did not identify them in the tea market. I felt that many tea brands were creating energetic, uplifting and eye catching designs that made them stand out against other products like energy drinks and coffee. I felt that Rishi Tea’s brand identity was too muted and organic compared to other products on the shelves. I wanted to aid them in branding towards a younger demographic rather than the traditional British tea feel.

---

Sketches and Process

Rishi Tea by Vanessa Wainwright

---

Solution

Rishi Tea by Vanessa Wainwright

Rishi Tea by Vanessa Wainwright

Rishi Tea by Vanessa Wainwright

---

Vanessa Wainwright’s Website



Voting Begins
Voting Ends Entry Information

DATE: Jan.06.2011|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

--- ---



Comments › Jump to Most Recent
Recent Comments  Archives, Search  Jobs by Category  Book Recommendations  About  About