The Vitamin Shoppe by Tim Hucklesby
ASSIGNMENT
It was a pretty open assignment. Find a logo that was ineffective, being banal, inappropriate, ordinary or forgettable etc. Then, redesign to make it work.
It was a pretty open assignment. Find a logo that was ineffective, being banal, inappropriate, ordinary or forgettable etc. Then, redesign to make it work.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
MFA Design
MFA Design
INSTRUCTOR
Milton Glaser
Milton Glaser
Approach
I wanted to produce a logo that would be inviting to a broader customer base, that reflected the full range of products available, and that had a memorable quality.
Sketches and Process
DATE: Nov.16.2010
POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: icon, vitamin shoppe,
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