ASSIGNMENT It was a pretty open assignment. Find a logo that was ineffective, being banal, inappropriate, ordinary or forgettable etc. Then, redesign to make it work.
SCHOOL School of Visual Arts New York, NY
COURSE MFA Design
INSTRUCTOR Milton Glaser
Approach
I wanted to produce a logo that would be inviting to a broader customer base, that reflected the full range of products available, and that had a memorable quality.
All comments, ideas and thoughts on Brand New Classroom are property of their authors; reproduction without the author’s or Brand New Classroom’s permission is strictly prohibited
Brand New Classroom reserves the right to delete any comment deemed offensive or unnecessary
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.