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Troop 1589 by Daniel Gunther

Lead Image

ASSIGNMENT
Re-brand a non-profit organization that you believe in.
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SCHOOL
International Academy of Design and Technology
Troy, MI
COURSE
Branding
INSTRUCTOR
Benjamin Weisbrodt
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Approach

While researching Scouting logos, there were some outstanding work, but none of the Troops had anything that really stood out. I came up with two goals for this project.

The first was to create something that no one else would expect from a Boy Scouting logo.

The second was to create an identity behind the once-established logo, that would grab the attention of the main target audience behind the BSA, which are the youth.

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Sketches and Process

Troop 1589 by Daniel Gunther

Solution

Troop 1589 by Daniel Gunther

Troop 1589 by Daniel Gunther

Troop 1589 by Daniel Gunther

Troop 1589 by Daniel Gunther

Troop 1589 by Daniel Gunther

Troop 1589 by Daniel Gunther

Troop 1589 by Daniel Gunther

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Daniel’s Website



Voting Begins
Voting Ends Entry Information

DATE: Jun.23.2011|POSTED BY: Lauren Dickens|CATEGORY: Non-Profit| COMMENTS:

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