I approached the assignment with much disgust for the current Verizon logo. I knew that my professor had strong feelings for the logo as well, and she encouraged me to take it on. I willfully accepted the challenge, and knew I had to come up with something that was modern, eye catching, and something that didn’t take away from the old version. I knew that I wanted to incorporate the “check” and the “z” in some way, but until it happened, I wasn’t sure how to achieve it. I feel as though this design encompassed everything I was looking to, and gets the message out there, that Verizon is a strong, united, rising company that’s here to stay.