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Yazoo Beer Packaging by Holly Taylor

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ASSIGNMENT
To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
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SCHOOL
Murray State University
Murray, KY
COURSE
Graphic Design IV
INSTRUCTOR
Jim Bryant
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Entry Information

DATE: May.25.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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TNT Post by Colin Dunn

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ASSIGNMENT
Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
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SCHOOL
Willem de Kooning Academie
Rotterdam, Netherlands
COURSE
Graphic Design
INSTRUCTOR
Karin Mientjes
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Entry Information

DATE: May.19.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

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Polaroid by Roger Wang

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ASSIGNMENT
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
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SCHOOL
Academy of Art University
San Francisco
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.03.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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The School of Traditional Western Herbalism by Cameron Sandage

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ASSIGNMENT
In the 321 branding class, the students of the class compete for the opportunity to work with a real client through PSU's academic partner, Micro Enterprise Services of Oregon (MESO). We were given the choice of four clients, Simply Perfect Cleaning, Spice of Africa, The School of Traditional Western Herbalism and Clear Reflections Counseling. Each client had specific wants / desires for the project, and a budget.
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SCHOOL
Portland State University
Portland, Oregon
COURSE
Art 321 - Communication Design Studio IV
INSTRUCTOR
Chris North
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Entry Information

DATE: Apr.26.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

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Mike & Ike by Nicolet Schenck

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ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
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SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
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Entry Information

DATE: Apr.21.2011|POSTED BY: Lauren Dickens|CATEGORY: Food| COMMENTS:

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NASA by Neil Uhl

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ASSIGNMENT
We were asked to choose any brand in decline and reinvent it: a new visual identity system as well as a reconsidered mission and scope as a company. The final deliverable was a book introducing the new brand, its audience, logo guidelines, and brand extensions.
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SCHOOL
Academy of Art University
San Francisco
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Apr.19.2011|POSTED BY: Lauren Dickens|CATEGORY: Goverment| COMMENTS:

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Restore by Erika Birkman

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ASSIGNMENT
Redesign a logo from an existing company that needed repositioning in the market they were currently in.
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SCHOOL
University of Kansas
Lawrence, KS
COURSE
Graphic Design 4
INSTRUCTOR
Jeremy Shellhorn
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Entry Information

DATE: Apr.05.2011|POSTED BY: Lauren Dickens|CATEGORY: Non-Profit| COMMENTS:

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Rolling Stone by Anthony Stimola

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ASSIGNMENT
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Mar.22.2011|POSTED BY: Lauren Dickens|CATEGORY: Culture| COMMENTS:

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The Langham by Stephan Angoulvant

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ASSIGNMENT
Reinvent the identity of a luxury Langham Hotel.
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SCHOOL
Art Center College of Design
Pasadena, CA
COURSE
Identity Systems
INSTRUCTOR
Gloria Kondrup
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Entry Information

DATE: Mar.15.2011|POSTED BY: Lauren Dickens|CATEGORY: Hospitality| COMMENTS:

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Eveready by Ngoc Ngo

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ASSIGNMENT
The assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Mar.10.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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