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Scholastic by Aarika Marino

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ASSIGNMENT
The assignment was to choose an existing logo of an established and well-recognized company, and to update that company's identity system for a more cohesive brand experience.
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SCHOOL
Arizona State University
Tempe, AZ
COURSE
Visual Communications IV
INSTRUCTOR
Alfred Sanft
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Entry Information

DATE: Jan.18.2011|POSTED BY: Bryony|CATEGORY: Publishing| COMMENTS:

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Colt by Astra Sodarsono

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ASSIGNMENT
The assignment was to create a new identity for a defunct or dying brand. We were asked to develop visual standards for the new identity as well. Final delivery is a book.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Jan.10.2011|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Edgar Allan Poe by Kate Marolf

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ASSIGNMENT
There was not a specific assignment, but I decided to rebrand Edgar Allan Poe's Poems for a younger audience. This included creating packaging and an advertising component. I chose Penguin Group as the publisher because of their marketing towards a younger audience and a history of rebranding classics.
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SCHOOL
Syracuse University
Syracuse, NY
COURSE
Communications Design Problems
INSTRUCTOR
William Padgett
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Entry Information

DATE: Oct.11.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Hoopes Vision by Skyler Bradsby

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ASSIGNMENT
This was in our Visual Communications program where we could choose to work on a variety of projects or one big project. I recently attended a student portfolio review hosted by AIGA SLC Chapter they mentioned I lacked showing an identity system so I took that critique and decide to develop a rebrand of an existing company.
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SCHOOL
ITT-Technical Institute
Murray, Utah
COURSE
Design Project
INSTRUCTOR
Kevin Davenport and Ray Rackiewicz
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Entry Information

DATE: Sep.29.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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Netgear by Ognjen Topic

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ASSIGNMENT
This was my thesis project. I was free to do showcase any project but I chose to rebrand an existing company since this is the field I love and will pursue.
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SCHOOL
William Paterson University
Wayne, New Jersey
COURSE
INSTRUCTOR
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Entry Information

DATE: Sep.27.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Castle Palooza by Jamie O'Leary

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ASSIGNMENT
This was our final year project so each student was given the task of finding an organisation to complete a project for. I choose a visual identity redesign for Castle Palooza Music & Arts festival which takes place in Tullamore, Co. Offaly in Ireland. The reason I chose this festival is because it is largely unknown within Ireland and has a poor existing identity unsuited to its target audience.
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SCHOOL
Dublin Institute of Technology
Dublin, Ireland
COURSE
MA Design Practice
INSTRUCTOR
John Greene
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Entry Information

DATE: Sep.07.2010|POSTED BY: Bryony|CATEGORY: Entertainment| COMMENTS:

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Boston by Chilly Phoeung

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ASSIGNMENT
This assignment was my degree project, so I was able to do anything I wanted. But I knew I wanted to do branding and I've seen very successful city branding. I decided to do one for my hometown of Boston.
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SCHOOL
Massachusetts College of Art and Design
Boston, MA
COURSE
Senior Degree Project
INSTRUCTOR
Brian Lucid
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Entry Information

DATE: Aug.02.2010|POSTED BY: Bryony|CATEGORY: Destination| COMMENTS:

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London 2012 by Joe Brust

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ASSIGNMENT
The assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
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SCHOOL
Rensselaer Polytechnic Institute
Troy, NY
COURSE
Designing for Corporate Identification
INSTRUCTOR
Sara Tack
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Entry Information

DATE: Jul.21.2010|POSTED BY: Bryony|CATEGORY: Sports| COMMENTS:

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NASA by Corinne de Ocejo

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ASSIGNMENT
I'd been looking for a branding project to do this summer to keep in practice and I came upon the NASA redesign by BaseNow. While I do appreciate the premise I was not a fan, particularly when it gets smaller. So I set about doing my own rendition which you can view in the attached.
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SCHOOL
Pratt Institute
New York, NY
COURSE
Student Project
INSTRUCTOR
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Entry Information

DATE: Jul.12.2010|POSTED BY: Bryony|CATEGORY: Goverment| COMMENTS:

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Spy Museum by Aubrey Birkholtz, Dave Mason and Sarah DeGarmo

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ASSIGNMENT
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
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SCHOOL
Kansas State University
Manhattan, KS
COURSE
Senior Studio
INSTRUCTOR
Mervi Pakaste
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Entry Information

DATE: Jun.15.2010|POSTED BY: Bryony|CATEGORY: Culture| COMMENTS:

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Outdoor Research by Seth Clark

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ASSIGNMENT
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
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SCHOOL
University of Oklahoma
Norman, OK
COURSE
Visual Communications V
INSTRUCTOR
David Hissey
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Entry Information

DATE: Jun.07.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Marion Kay by Luke Shuman

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ASSIGNMENT
Rebrand Marion-Kay Spices.
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SCHOOL
Taylor University
COURSE
Product ID
INSTRUCTOR
Ryan James
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Entry Information

DATE: May.28.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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