advertising
ASSIGNMENTThe assignment was to choose an existing logo of an established and well-recognized company, and to update that company's identity system for a more cohesive brand experience.
SCHOOL
Arizona State University
Tempe, AZ
COURSE
Visual Communications IV
INSTRUCTOR
Alfred Sanft
DATE: Jan.18.2011POSTED BY: BryonyCATEGORY: Publishing COMMENTS:
ASSIGNMENTThe assignment was to create a new identity for a defunct or dying brand. We were asked to develop visual standards for the new identity as well. Final delivery is a book.
SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
DATE: Jan.10.2011POSTED BY: BryonyCATEGORY: Retail COMMENTS:
ASSIGNMENTThere was not a specific assignment, but I decided to rebrand Edgar Allan Poe's Poems for a younger audience. This included creating packaging and an advertising component. I chose Penguin Group as the publisher because of their marketing towards a younger audience and a history of rebranding classics.
SCHOOL
Syracuse University
Syracuse, NY
COURSE
Communications Design Problems
INSTRUCTOR
William Padgett
ASSIGNMENTThis was in our Visual Communications program where we could choose to work on a variety of projects or one big project. I recently attended a student portfolio review hosted by AIGA SLC Chapter they mentioned I lacked showing an identity system so I took that critique and decide to develop a rebrand of an existing company.
SCHOOL
ITT-Technical Institute
Murray, Utah
COURSE
Design Project
INSTRUCTOR
Kevin Davenport and Ray Rackiewicz
DATE: Sep.29.2010POSTED BY: BryonyCATEGORY: Service COMMENTS:
ASSIGNMENTThis was my thesis project. I was free to do showcase any project but I chose to rebrand an existing company since this is the field I love and will pursue.
SCHOOL
William Paterson University
Wayne, New Jersey
COURSE
INSTRUCTOR
ASSIGNMENTThis was our final year project so each student was given the task of finding an organisation to complete a project for. I choose a visual identity redesign for Castle Palooza Music & Arts festival which takes place in Tullamore, Co. Offaly in Ireland. The reason I chose this festival is because it is largely unknown within Ireland and has a poor existing identity unsuited to its target audience.
SCHOOL
Dublin Institute of Technology
Dublin, Ireland
COURSE
MA Design Practice
INSTRUCTOR
John Greene
DATE: Sep.07.2010POSTED BY: BryonyCATEGORY: Entertainment COMMENTS:
ASSIGNMENTThis assignment was my degree project, so I was able to do anything I wanted. But I knew I wanted to do branding and I've seen very successful city branding. I decided to do one for my hometown of Boston.
SCHOOL
Massachusetts College of Art and Design
Boston, MA
COURSE
Senior Degree Project
INSTRUCTOR
Brian Lucid
DATE: Aug.02.2010POSTED BY: BryonyCATEGORY: Destination COMMENTS:
ASSIGNMENTThe assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
SCHOOL
Rensselaer Polytechnic Institute
Troy, NY
COURSE
Designing for Corporate Identification
INSTRUCTOR
Sara Tack
DATE: Jul.21.2010POSTED BY: BryonyCATEGORY: Sports COMMENTS:
ASSIGNMENTI'd been looking for a branding project to do this summer to keep in practice and I came upon the NASA redesign by BaseNow. While I do appreciate the premise I was not a fan, particularly when it gets smaller. So I set about doing my own rendition which you can view in the attached.
SCHOOL
Pratt Institute
New York, NY
COURSE
Student Project
INSTRUCTOR
DATE: Jul.12.2010POSTED BY: BryonyCATEGORY: Goverment COMMENTS:
ASSIGNMENTWe were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
SCHOOL
Kansas State University
Manhattan, KS
COURSE
Senior Studio
INSTRUCTOR
Mervi Pakaste
DATE: Jun.15.2010POSTED BY: BryonyCATEGORY: Culture COMMENTS:
ASSIGNMENTThe assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
SCHOOL
University of Oklahoma
Norman, OK
COURSE
Visual Communications V
INSTRUCTOR
David Hissey
DATE: Jun.07.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
ASSIGNMENTRebrand Marion-Kay Spices.
SCHOOL
Taylor University
COURSE
Product ID
INSTRUCTOR
Ryan James