With an understanding of methodologies and strategies used for building and maintaining brands and their identity within a contemporary corporate environment. Visual systems are explored to develop culturally relevant messages and images, thus building sustainable brand recognition. Project focus on how organizations use visual communications to express their core values and impact consumer perceptions of their brand. So once choosing an organization for rebrand the first thing to do is to redesign the logo and from there adding the stationary, packaging, etc.
Columbia College Chicago