ASSIGNMENTThe assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
SCHOOL
Rensselaer Polytechnic Institute
Troy, NY
COURSE
Designing for Corporate Identification
INSTRUCTOR
Sara Tack
ASSIGNMENTStudents were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.
SCHOOL
Bowling Green State University
Bowling Green, Ohio
COURSE
Identity Design
INSTRUCTOR
Matt Davis