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identity

Lightolier by Yevgeniya Ryaboy

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ASSIGNMENT
Redesign the corporate identity for Lightolier, a lighting manufacturer.
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SCHOOL
School of Visual Arts
New York
COURSE
Typography
INSTRUCTOR
R. Poulin
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Entry Information

DATE: May.31.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Polaroid by Roger Wang

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ASSIGNMENT
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
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SCHOOL
Academy of Art University
San Francisco
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.03.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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The School of Traditional Western Herbalism by Cameron Sandage

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ASSIGNMENT
In the 321 branding class, the students of the class compete for the opportunity to work with a real client through PSU's academic partner, Micro Enterprise Services of Oregon (MESO). We were given the choice of four clients, Simply Perfect Cleaning, Spice of Africa, The School of Traditional Western Herbalism and Clear Reflections Counseling. Each client had specific wants / desires for the project, and a budget.
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SCHOOL
Portland State University
Portland, Oregon
COURSE
Art 321 - Communication Design Studio IV
INSTRUCTOR
Chris North
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Entry Information

DATE: Apr.26.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

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Manischewitz by Ariel Braverman

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ASSIGNMENT
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.
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SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
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Entry Information

DATE: Feb.01.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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