We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
Academy of Art University
Nature of Identity
In the 321 branding class, the students of the class compete for the opportunity to work with a real client through PSU's academic partner, Micro Enterprise Services of Oregon (MESO). We were given the choice of four clients, Simply Perfect Cleaning, Spice of Africa, The School of Traditional Western Herbalism and Clear Reflections Counseling. Each client had specific wants / desires for the project, and a budget.
Portland State University
Art 321 - Communication Design Studio IV
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.
Maryland Institute College of Art
Graphic Design I