logo
Verizon by Bryan Mendez
ASSIGNMENT
We were asked to come up with a well known company that could use a new logo. We could choose any company we wanted. I chose Verizon.
We were asked to come up with a well known company that could use a new logo. We could choose any company we wanted. I chose Verizon.
SCHOOL
Baruch College
New York, NY
Baruch College
New York, NY
COURSE
Corporate Design
Corporate Design
INSTRUCTOR
Terry Berkowitz
Terry Berkowitz
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DATE: Jun.09.2011
POSTED BY: Lauren DickensCATEGORY: Technology COMMENTS:
MEA by Bruno Zalum
ASSIGNMENT
We were asked to choose a poorly designed logo that is ineffective, and redesign it.
We were asked to choose a poorly designed logo that is ineffective, and redesign it.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
Design & Intentions
Design & Intentions
INSTRUCTOR
Milton Glaser
Milton Glaser
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DATE: Dec.07.2010POSTED BY: BryonyCATEGORY: Transportation COMMENTS:
TAGS: airplane, logo, MEA, typography,
Boston by Chilly Phoeung
ASSIGNMENT
This assignment was my degree project, so I was able to do anything I wanted. But I knew I wanted to do branding and I've seen very successful city branding. I decided to do one for my hometown of Boston.
This assignment was my degree project, so I was able to do anything I wanted. But I knew I wanted to do branding and I've seen very successful city branding. I decided to do one for my hometown of Boston.
SCHOOL
Massachusetts College of Art and Design
Boston, MA
Massachusetts College of Art and Design
Boston, MA
COURSE
Senior Degree Project
Senior Degree Project
INSTRUCTOR
Brian Lucid
Brian Lucid
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DATE: Aug.02.2010POSTED BY: BryonyCATEGORY: Destination COMMENTS:
TAGS: advertising, bag, banner, boston, gap, logo, poster, variations,
London 2012 by Joe Tornatzky and Charlie Fingal
ASSIGNMENT
We were instructed to rebrand the 2012 London Olympics with a new logo and supporting materials.
We were instructed to rebrand the 2012 London Olympics with a new logo and supporting materials.
SCHOOL
California State University Long Beach
Long Beach, CA
California State University Long Beach
Long Beach, CA
COURSE
INSTRUCTOR
Archie Boston
Archie Boston
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DATE: Jul.29.2010POSTED BY: BryonyCATEGORY: Sports COMMENTS:
TAGS: logo, london 2012, poster, shoe,
Vujadeacute; by Michiel Koers
ASSIGNMENT
I was asked to design a identity system for Vujadé, a training and communication advise company. The only constraints I had where in the briefing: The company wanted its identity system to look modern and a bit obstinate (in a positive way, i have quite a hard time finding the correct word for this).
I was asked to design a identity system for Vujadé, a training and communication advise company. The only constraints I had where in the briefing: The company wanted its identity system to look modern and a bit obstinate (in a positive way, i have quite a hard time finding the correct word for this).
SCHOOL
Saxion Hogescholen
Enschede
Saxion Hogescholen
Enschede
COURSE
Graduation Internship
Graduation Internship
INSTRUCTOR
Ewald Klein Herenbrink, Remy Bosch
Ewald Klein Herenbrink, Remy Bosch
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DATE: Jul.26.2010POSTED BY: BryonyCATEGORY: Service COMMENTS:
TAGS: logo, stationery, twitter, typography, vujade, website,
London 2012 by Joe Brust
ASSIGNMENT
The assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
The assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
SCHOOL
Rensselaer Polytechnic Institute
Troy, NY
Rensselaer Polytechnic Institute
Troy, NY
COURSE
Designing for Corporate Identification
Designing for Corporate Identification
INSTRUCTOR
Sara Tack
Sara Tack
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DATE: Jul.21.2010POSTED BY: BryonyCATEGORY: Sports COMMENTS:
TAGS: advertising, billboard, color palette, logo, london 2012, stationery, system manual, typography, vehicle,
Zagreb Airport by Ivan Nikolic
ASSIGNMENT
Rebrand existing company in a new, modern way. In many cases, these companies had badly defined brands so this was meant to create something fresh and new.
Rebrand existing company in a new, modern way. In many cases, these companies had badly defined brands so this was meant to create something fresh and new.
SCHOOL
Polytechnic of Zagreb, IT Design
Zagreb, Croatia
Polytechnic of Zagreb, IT Design
Zagreb, Croatia
COURSE
Visual Communications Design
Visual Communications Design
INSTRUCTOR
Jana Ziljak-Vujic
Assistant: Vesna Ugljesic
Jana Ziljak-Vujic
Assistant: Vesna Ugljesic
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DATE: Jul.19.2010POSTED BY: BryonyCATEGORY: Transportation COMMENTS:
TAGS: logo, signage, uniform, zagreb airport,
NASA by Corinne de Ocejo
ASSIGNMENT
I'd been looking for a branding project to do this summer to keep in practice and I came upon the NASA redesign by BaseNow. While I do appreciate the premise I was not a fan, particularly when it gets smaller. So I set about doing my own rendition which you can view in the attached.
I'd been looking for a branding project to do this summer to keep in practice and I came upon the NASA redesign by BaseNow. While I do appreciate the premise I was not a fan, particularly when it gets smaller. So I set about doing my own rendition which you can view in the attached.
SCHOOL
Pratt Institute
New York, NY
Pratt Institute
New York, NY
COURSE
Student Project
Student Project
INSTRUCTOR
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DATE: Jul.12.2010POSTED BY: BryonyCATEGORY: Goverment COMMENTS:
TAGS: advertising, brand guidelines, logo, nasa, stationery,
Argenta by Kevin Wittevrongel
ASSIGNMENT
For our final year project we were asked to redesign an existing identity/branding of choice.
For our final year project we were asked to redesign an existing identity/branding of choice.
SCHOOL
Syntra West
Bruges, Belgium
Syntra West
Bruges, Belgium
COURSE
Graphic Designer/Desktop Publisher
Graphic Designer/Desktop Publisher
INSTRUCTOR
Ann Vermaercke, Wim Huyser
Ann Vermaercke, Wim Huyser
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DATE: Jun.28.2010POSTED BY: BryonyCATEGORY: Financial COMMENTS:
TAGS: argenta, brochure, folder, icon, logo, office supplies, packaging, stationery,
Spy Museum by Aubrey Birkholtz, Dave Mason and Sarah DeGarmo
ASSIGNMENT
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
SCHOOL
Kansas State University
Manhattan, KS
Kansas State University
Manhattan, KS
COURSE
Senior Studio
Senior Studio
INSTRUCTOR
Mervi Pakaste
Mervi Pakaste
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DATE: Jun.15.2010POSTED BY: BryonyCATEGORY: Culture COMMENTS:
TAGS: advertising, bus stop, custom typeface, logo, packaging, poster, spy musuem, stationery, website,
Air Jamaica by Erik Carnes
ASSIGNMENT
The assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
The assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Identity 2
Identity 2
INSTRUCTOR
Bill Reuter
Bill Reuter
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DATE: Jun.14.2010POSTED BY: BryonyCATEGORY: Transportation COMMENTS:
TAGS: air jamaica, airplane, boarding pass, booth, logo, seat, stationery,
Experience Music Project + Science Fiction Museum by Marissa Winkler
ASSIGNMENT
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
SCHOOL
Parsons the New School for Design
New York, NY
Parsons the New School for Design
New York, NY
COURSE
Graphic Design 2
Graphic Design 2
INSTRUCTOR
Juliette Cezzar
Juliette Cezzar
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DATE: Jun.10.2010POSTED BY: ArminCATEGORY: Culture COMMENTS:
TAGS: experience music project, logo, photography, science fiction museum, stationery, t-shirt, website,
Fujiya Japanese Cuisine by Chloe Scheffe
ASSIGNMENT
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.
SCHOOL
Seattle Central Community College
Seattle, WA
Seattle Central Community College
Seattle, WA
COURSE
Graphic Design VI
Graphic Design VI
INSTRUCTOR
Tom Lenon
Tom Lenon
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DATE: Jun.09.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:
TAGS: brand book, collateral, fujiya, icon, logo, menu, packaging, stationery,
Justice Madison by C.Tyson Jones
ASSIGNMENT
To identify a brand who's identity was not effectively communicating with it's target demographic. To redesign that company's identity in order to increase recognizability and communication.
To identify a brand who's identity was not effectively communicating with it's target demographic. To redesign that company's identity in order to increase recognizability and communication.
SCHOOL
Portland Community College
Portland, OR
Portland Community College
Portland, OR
COURSE
Graphic Design 5: Branding
Graphic Design 5: Branding
INSTRUCTOR
Matt Morasky
Matt Morasky
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DATE: Jun.08.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: icon, justice madison, logo,
Outdoor Research by Seth Clark
ASSIGNMENT
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
SCHOOL
University of Oklahoma
Norman, OK
University of Oklahoma
Norman, OK
COURSE
Visual Communications V
Visual Communications V
INSTRUCTOR
David Hissey
David Hissey
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DATE: Jun.07.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: advertising, icon, logo, outdoor research, vehicle,
Babycakes by Tine Wahl
ASSIGNMENT
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
Advertising, Interaction, Design, the Future
Advertising, Interaction, Design, the Future
INSTRUCTOR
Wade Convay, Carla Echevarria
Wade Convay, Carla Echevarria
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DATE: Jun.03.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:
TAGS: applications, cart, coasters, icon, iphone application, logo, packaging,
Children’s Playhouse by Ryan Simpson
ASSIGNMENT
Largely self-directed, this capstone course presents students an extraordinary opportunity to identify and and investigate an area of interest, using small client branding as the vehicle through which to present their findings. During the semester each student develops and completes an identity system for a small non-profit organization, the result of which is a coordinated campaign consisting of 5 projects carried from conception to final comprehensive.
Largely self-directed, this capstone course presents students an extraordinary opportunity to identify and and investigate an area of interest, using small client branding as the vehicle through which to present their findings. During the semester each student develops and completes an identity system for a small non-profit organization, the result of which is a coordinated campaign consisting of 5 projects carried from conception to final comprehensive.
SCHOOL
Appalachian State University
Boone, NC
Appalachian State University
Boone, NC
COURSE
Graphic Design V
Graphic Design V
INSTRUCTOR
Dr. Marilyn Smith
Dr. Marilyn Smith
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DATE: Jun.02.2010POSTED BY: BryonyCATEGORY: Culture COMMENTS:
TAGS: brand book, children's playhouse, exploration, icon, logo, posters, tshirt, website,
Sherwin Williams by Stephen Pecoraro
ASSIGNMENT
Project was to choose an existing company, and to redesign the logo, and make further considerations in collateral materials such as letterhead, business card, etc.
Project was to choose an existing company, and to redesign the logo, and make further considerations in collateral materials such as letterhead, business card, etc.
SCHOOL
Rochester Institute of Technology
Rochester, NY
Rochester Institute of Technology
Rochester, NY
COURSE
Symbols and Icon Design
Symbols and Icon Design
INSTRUCTOR
Carol Fillip
Carol Fillip
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DATE: Jun.01.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: icon, logo, process, sherwin williams,
Marion Kay by Luke Shuman
ASSIGNMENT
Rebrand Marion-Kay Spices.
Rebrand Marion-Kay Spices.
SCHOOL
Taylor University
Taylor University
COURSE
Product ID
Product ID
INSTRUCTOR
Ryan James
Ryan James
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DATE: May.28.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: advertising, applications, logo, marion kay, packaging, stationery,
Patagonia by Claire Milligan
ASSIGNMENT
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Identity 2
Identity 2
INSTRUCTOR
Todd Hedgpeth
Todd Hedgpeth
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DATE: May.27.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: applications, identity manual, logo, mood board, patagonia, stationery, t-shirt, web site,
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.