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Verizon by Bryan Mendez

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ASSIGNMENT
We were asked to come up with a well known company that could use a new logo. We could choose any company we wanted. I chose Verizon.
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SCHOOL
Baruch College
New York, NY
COURSE
Corporate Design
INSTRUCTOR
Terry Berkowitz
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Entry Information

DATE: Jun.09.2011|POSTED BY: Lauren Dickens|CATEGORY: Technology| COMMENTS:

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MEA by Bruno Zalum

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ASSIGNMENT
We were asked to choose a poorly designed logo that is ineffective, and redesign it.
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SCHOOL
School of Visual Arts
New York, NY
COURSE
Design & Intentions
INSTRUCTOR
Milton Glaser
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Entry Information

DATE: Dec.07.2010|POSTED BY: Bryony|CATEGORY: Transportation| COMMENTS:

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Boston by Chilly Phoeung

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ASSIGNMENT
This assignment was my degree project, so I was able to do anything I wanted. But I knew I wanted to do branding and I've seen very successful city branding. I decided to do one for my hometown of Boston.
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SCHOOL
Massachusetts College of Art and Design
Boston, MA
COURSE
Senior Degree Project
INSTRUCTOR
Brian Lucid
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Entry Information

DATE: Aug.02.2010|POSTED BY: Bryony|CATEGORY: Destination| COMMENTS:

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London 2012 by Joe Tornatzky and Charlie Fingal

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ASSIGNMENT
We were instructed to rebrand the 2012 London Olympics with a new logo and supporting materials.
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SCHOOL
California State University Long Beach
Long Beach, CA
COURSE
INSTRUCTOR
Archie Boston
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Entry Information

DATE: Jul.29.2010|POSTED BY: Bryony|CATEGORY: Sports| COMMENTS:

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Vujadeacute; by Michiel Koers

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ASSIGNMENT
I was asked to design a identity system for Vujadé, a training and communication advise company. The only constraints I had where in the briefing: The company wanted its identity system to look modern and a bit obstinate (in a positive way, i have quite a hard time finding the correct word for this).
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SCHOOL
Saxion Hogescholen
Enschede
COURSE
Graduation Internship
INSTRUCTOR
Ewald Klein Herenbrink, Remy Bosch
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Entry Information

DATE: Jul.26.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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London 2012 by Joe Brust

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ASSIGNMENT
The assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
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SCHOOL
Rensselaer Polytechnic Institute
Troy, NY
COURSE
Designing for Corporate Identification
INSTRUCTOR
Sara Tack
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Entry Information

DATE: Jul.21.2010|POSTED BY: Bryony|CATEGORY: Sports| COMMENTS:

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Zagreb Airport by Ivan Nikolic

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ASSIGNMENT
Rebrand existing company in a new, modern way. In many cases, these companies had badly defined brands so this was meant to create something fresh and new.
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SCHOOL
Polytechnic of Zagreb, IT Design
Zagreb, Croatia
COURSE
Visual Communications Design
INSTRUCTOR
Jana Ziljak-Vujic
Assistant: Vesna Ugljesic
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Entry Information

DATE: Jul.19.2010|POSTED BY: Bryony|CATEGORY: Transportation| COMMENTS:

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NASA by Corinne de Ocejo

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ASSIGNMENT
I'd been looking for a branding project to do this summer to keep in practice and I came upon the NASA redesign by BaseNow. While I do appreciate the premise I was not a fan, particularly when it gets smaller. So I set about doing my own rendition which you can view in the attached.
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SCHOOL
Pratt Institute
New York, NY
COURSE
Student Project
INSTRUCTOR
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Entry Information

DATE: Jul.12.2010|POSTED BY: Bryony|CATEGORY: Goverment| COMMENTS:

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Argenta by Kevin Wittevrongel

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ASSIGNMENT
For our final year project we were asked to redesign an existing identity/branding of choice.
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SCHOOL
Syntra West
Bruges, Belgium
COURSE
Graphic Designer/Desktop Publisher
INSTRUCTOR
Ann Vermaercke, Wim Huyser
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Entry Information

DATE: Jun.28.2010|POSTED BY: Bryony|CATEGORY: Financial| COMMENTS:

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Spy Museum by Aubrey Birkholtz, Dave Mason and Sarah DeGarmo

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ASSIGNMENT
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
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SCHOOL
Kansas State University
Manhattan, KS
COURSE
Senior Studio
INSTRUCTOR
Mervi Pakaste
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Entry Information

DATE: Jun.15.2010|POSTED BY: Bryony|CATEGORY: Culture| COMMENTS:

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Air Jamaica by Erik Carnes

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ASSIGNMENT
The assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Identity 2
INSTRUCTOR
Bill Reuter
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Entry Information

DATE: Jun.14.2010|POSTED BY: Bryony|CATEGORY: Transportation| COMMENTS:

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Experience Music Project + Science Fiction Museum by Marissa Winkler

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ASSIGNMENT
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
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SCHOOL
Parsons the New School for Design
New York, NY
COURSE
Graphic Design 2
INSTRUCTOR
Juliette Cezzar
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Entry Information

DATE: Jun.10.2010|POSTED BY: Armin|CATEGORY: Culture| COMMENTS:

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Fujiya Japanese Cuisine by Chloe Scheffe

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ASSIGNMENT
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.
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SCHOOL
Seattle Central Community College
Seattle, WA
COURSE
Graphic Design VI
INSTRUCTOR
Tom Lenon
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Entry Information

DATE: Jun.09.2010|POSTED BY: Bryony|CATEGORY: Food| COMMENTS:

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Justice Madison by C.Tyson Jones

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ASSIGNMENT
To identify a brand who's identity was not effectively communicating with it's target demographic. To redesign that company's identity in order to increase recognizability and communication.
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SCHOOL
Portland Community College
Portland, OR
COURSE
Graphic Design 5: Branding
INSTRUCTOR
Matt Morasky
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Entry Information

DATE: Jun.08.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Outdoor Research by Seth Clark

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ASSIGNMENT
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
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SCHOOL
University of Oklahoma
Norman, OK
COURSE
Visual Communications V
INSTRUCTOR
David Hissey
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Entry Information

DATE: Jun.07.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Babycakes by Tine Wahl

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ASSIGNMENT
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.
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SCHOOL
School of Visual Arts
New York, NY
COURSE
Advertising, Interaction, Design, the Future
INSTRUCTOR
Wade Convay, Carla Echevarria
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Entry Information

DATE: Jun.03.2010|POSTED BY: Bryony|CATEGORY: Food| COMMENTS:

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Children's Playhouse by Ryan Simpson

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ASSIGNMENT
Largely self-directed, this capstone course presents students an extraordinary opportunity to identify and and investigate an area of interest, using small client branding as the vehicle through which to present their findings. During the semester each student develops and completes an identity system for a small non-profit organization, the result of which is a coordinated campaign consisting of 5 projects carried from conception to final comprehensive.
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SCHOOL
Appalachian State University
Boone, NC
COURSE
Graphic Design V
INSTRUCTOR
Dr. Marilyn Smith
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Entry Information

DATE: Jun.02.2010|POSTED BY: Bryony|CATEGORY: Culture| COMMENTS:

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Sherwin Williams by Stephen Pecoraro

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ASSIGNMENT
Project was to choose an existing company, and to redesign the logo, and make further considerations in collateral materials such as letterhead, business card, etc.
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SCHOOL
Rochester Institute of Technology
Rochester, NY
COURSE
Symbols and Icon Design
INSTRUCTOR
Carol Fillip
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Entry Information

DATE: Jun.01.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Marion Kay by Luke Shuman

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ASSIGNMENT
Rebrand Marion-Kay Spices.
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SCHOOL
Taylor University
COURSE
Product ID
INSTRUCTOR
Ryan James
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Entry Information

DATE: May.28.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Patagonia by Claire Milligan

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ASSIGNMENT
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Identity 2
INSTRUCTOR
Todd Hedgpeth
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Entry Information

DATE: May.27.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Realistic by Jason Permenter

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ASSIGNMENT
This project involved reinventing and reviving a dying brand by extending the audience and type of products in new directions. Any brand could be chosen, as long as there was a clear need or possibility of reinterpretation and innovation.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.26.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Mainco by Eric Krichevsky

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ASSIGNMENT
We were assigned three random companies from the yellow pages and had to pick one of them for a complete identity overhaul. We were given 100% creative control, the most important condition was that we had to provide at least 100 thumbnail sketches for the new logo idea.
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SCHOOL
Fashion Institute of Technology
New York, NY
COURSE
Corporate Identity
INSTRUCTOR
Carol Massa
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Entry Information

DATE: May.21.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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Nordstrom by Eric Doctor

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ASSIGNMENT
Final project for class: choose your own project, as long as it is more substantial than anything else you have previously done for a design class. I chose to redesign Nordstrom's visual identity and create a Paul Rand-esque case study booklet for presentation in class.
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SCHOOL
Rice University
Houston, TX
COURSE
WILL 251: Advanced Topics in Graphic Design
INSTRUCTOR
Jen Cooper
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Entry Information

DATE: May.20.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Israel Post Office by Avner Gicelter

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ASSIGNMENT
Redesign Israel Post Office
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SCHOOL
Shenkar Collage
COURSE
Graphic Design
INSTRUCTOR
Hatayas
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Entry Information

DATE: May.18.2010|POSTED BY: Bryony|CATEGORY: Logistics| COMMENTS:

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Hang Ten by Neha Hattangdi

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ASSIGNMENT
Our task was to pick a dead, dying or defunct brand and revive it. I was free to choose any brand I wanted as long as I could make a case for its need for a makeover. Besides redesigning the logo, I made the standards guide and thought of ways to expand the brand to make it more than just surfwear.
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SCHOOL
Academy Of Art University
San Francisco, CA
COURSE
Nature of Identity, Graphic Design
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.17.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Goya by Jessica Suhr

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ASSIGNMENT
The assignment was to redesign an existing logo of a well known food company.
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SCHOOL
University of Louisville
COURSE
Letterforms II
INSTRUCTOR
Steve Skaggs
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Entry Information

DATE: May.14.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Motorola by John J. Custer

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ASSIGNMENT
To conceptually redesign a typographic treatment of a corporation of our choice.
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SCHOOL
University of North Texas
COURSE
Experimental Type
INSTRUCTOR
Eric Ligon
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Entry Information

DATE: May.13.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Patagonia by Justin Lancaster

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ASSIGNMENT
The assignment as a whole had two parts:
1. To redesign a logo for a medium to large-sized company that fell into one of three categories (financial, sports, or medical).
2. Once we chose a company and redesigned their logo we would be responsible for assembling a comprehensive Identity Manual for our company.
The logo had to have both an icon and a logotype.
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SCHOOL
The Art Institute of California - Orange County
COURSE
Branding
INSTRUCTOR
Gerry Hampton
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Entry Information

DATE: May.12.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Nashville MTA by Logan Hartline

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ASSIGNMENT
Required of B.F.A. Graphic Design majors during their last semester. The purpose of this course is to develop the student's work and portfolio simultaneously. Entrance to the Capstone is contingent upon approval by an adjudicating committee composed of full/adjunct professors in the Department of Art. Prior to beginning the Capstone, the student is required to present his/her proposal project for the Capstone to the committee. This presentation should include work from previous courses, influences, and directions for future growth as well as a concise agenda for the Capstone. This class is dedicated to refining a student's: design abilities, theories, and stylistic approaches in graphic design. Special emphasis will be given in preparing each student's portfolio, working knowledge and creativity of desired job before entering an interview. This class is for stretching the student to develop a level of design competence that reaches beyond current cultural standards while aiding them in finding their respective niche. Prerequisite: All required and additional courses for the B.F.A. in Graphic Design.

Basically, this was the accumulation of all of my work in my major. Capstone was open to all students to pursue something they were passionate about and wanted to explore. I was allowed to choose any client/project/direction I wanted.
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SCHOOL
Lipscomb University
Nashville, Tennessee
COURSE
Capstone
INSTRUCTOR
Professor Jonathan Gillette
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Entry Information

DATE: May.11.2010|POSTED BY: Armin|CATEGORY: Transportation| COMMENTS:

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Adler Planetarium by Ashleigh Hotz

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ASSIGNMENT
The task for the entire semester was to redesign an already existing brand/logo accompanied with a complete identity standards manual. We split into groups of four and were assigned an institution. My group was given high culture entertainment. And as a group we decided to do the Adler Planetarium in Chicago, IL. We researched together and then split off to do our own design.
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SCHOOL
Bowling Green State University
Bowling Green, OH
COURSE
Brand/Identity Design
INSTRUCTOR
Matt Davis
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Entry Information

DATE: May.10.2010|POSTED BY: Armin|CATEGORY: Culture| COMMENTS:

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