:::
Brand New
Opinions on Corporate and Brand Identity WorkA Division of UnderConsideration
:::
:::
Job Board
RSS
About Brand New Classroom
Submit Your Work
Brand New
:::
ADV × 3
redesign

PBS by Dilek Turan

Lead Image

ASSIGNMENT
We were asked to redesign a corporate mark for a large corporation or non-profit organization. Along with our corporate marks, we had to design applications including a business card, letterhead, and envelope. We also had to present a graphic standards manual and our choice of a collateral selling device.
---
SCHOOL
Baruch College
New York, NY
COURSE
Art3055- Corporate Redesign
INSTRUCTOR
Terry Berkowitz
---

Continue reading this entry



Entry Information

DATE: Jun.30.2011|POSTED BY: Lauren Dickens|CATEGORY: Entertainment| COMMENTS:

---

TAGS: , , ,

---



Troop 1589 by Daniel Gunther

Lead Image

ASSIGNMENT
Re-brand a non-profit organization that you believe in.
---
SCHOOL
International Academy of Design and Technology
Troy, MI
COURSE
Branding
INSTRUCTOR
Benjamin Weisbrodt
---

Continue reading this entry



Entry Information

DATE: Jun.23.2011|POSTED BY: Lauren Dickens|CATEGORY: Non-Profit| COMMENTS:

--- ---



Childress Vineyards by Emily Cuthbertson

Lead Image

ASSIGNMENT
In my independent study, I was given free reign to create my own curriculum or project for the semester. I decided to develop a brand refresh campaign for Childress Vineyards of Lexington, North Carolina. Upon choosing the type of project I would complete, and the company I would focus on, it was up to me to decide what components of the campaign to include and what the timeline was going to be. I began in January, 2011 and completed the project in May, 2011.
---
SCHOOL
University of North Carolina
Charlotte, North Carolina
COURSE
ARTA 3800 Independent Study in Art
INSTRUCTOR
Kimberly Hoover
---

Continue reading this entry



Entry Information

DATE: Jun.21.2011|POSTED BY: Lauren Dickens|CATEGORY: Destination| COMMENTS:

--- ---



Mastercard by Lunar Thuhang Le

Lead Image

ASSIGNMENT
For this assignment I had to redesign a well-known logo. I was allowed to choose any company I wanted with the approval from my professor. Along with the redesigned logo I had to create a business card, envelope, letterhead and a business application. I also had to design a Graphic Standards Manual.
---
SCHOOL
Baruch College
New York, New York
COURSE
Branding Design
INSTRUCTOR
Terry Berkowitz
---

Continue reading this entry



Entry Information

DATE: Jun.16.2011|POSTED BY: Lauren Dickens|CATEGORY: Financial| COMMENTS:

--- ---



International Student Identity Card by Jordan Jacobson

Lead Image

ASSIGNMENT
We were asked to identify an organization, business, audience/niche group that had a problem that could be solved though design.
---
SCHOOL
University of Kansas
Lawrence, Kansas
COURSE
Designing for Change
INSTRUCTOR
Jeremy Shellhorn
---

Continue reading this entry



Entry Information

DATE: Jun.14.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

--- ---



Cambridge by Shi-Min Chin

Lead Image

ASSIGNMENT
We were asked to choose a city and brand it, carrying the brand throughout a series of deliverables of our choice that would best emphasize our concept, and that had to include a logo, signage, print piece, website, and 3D sculpture. It had to be a city we could visit, get a feel for, and take our own pictures of.
---
SCHOOL
New England School of Art & Design
Boston
COURSE
Grad Studio 2
INSTRUCTOR
Eike Wintzer
---

Continue reading this entry



Entry Information

DATE: Jun.07.2011|POSTED BY: Lauren Dickens|CATEGORY: Destination| COMMENTS:

--- ---



Yazoo Beer Packaging by Holly Taylor

Lead Image

ASSIGNMENT
To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
---
SCHOOL
Murray State University
Murray, KY
COURSE
Graphic Design IV
INSTRUCTOR
Jim Bryant
---

Continue reading this entry



Entry Information

DATE: May.25.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

--- ---



TNT Post by Colin Dunn

Lead Image

ASSIGNMENT
Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
---
SCHOOL
Willem de Kooning Academie
Rotterdam, Netherlands
COURSE
Graphic Design
INSTRUCTOR
Karin Mientjes
---

Continue reading this entry



Entry Information

DATE: May.19.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

---

TAGS: , , ,

---



Mike & Ike by Nicolet Schenck

Lead Image

ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
---
SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
---

Continue reading this entry



Entry Information

DATE: Apr.21.2011|POSTED BY: Lauren Dickens|CATEGORY: Food| COMMENTS:

--- ---



Eveready by Ngoc Ngo

Lead Image

ASSIGNMENT
The assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
---
SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
---

Continue reading this entry



Entry Information

DATE: Mar.10.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

--- ---



Recent Comments  Archives, Search  Jobs by Category  Book Recommendations  About  About