redesign
ASSIGNMENTWe were asked to redesign a corporate mark for a large corporation or non-profit organization. Along with our corporate marks, we had to design applications including a business card, letterhead, and envelope. We also had to present a graphic standards manual and our choice of a collateral selling device.
SCHOOL
Baruch College
New York, NY
COURSE
Art3055- Corporate Redesign
INSTRUCTOR
Terry Berkowitz
DATE: Jun.30.2011POSTED BY: Lauren DickensCATEGORY: Entertainment COMMENTS:
ASSIGNMENTRe-brand a non-profit organization that you believe in.
SCHOOL
International Academy of Design and Technology
Troy, MI
COURSE
Branding
INSTRUCTOR
Benjamin Weisbrodt
DATE: Jun.23.2011POSTED BY: Lauren DickensCATEGORY: Non-Profit COMMENTS:
ASSIGNMENTIn my independent study, I was given free reign to create my own curriculum or project for the semester. I decided to develop a brand refresh campaign for Childress Vineyards of Lexington, North Carolina. Upon choosing the type of project I would complete, and the company I would focus on, it was up to me to decide what components of the campaign to include and what the timeline was going to be. I began in January, 2011 and completed the project in May, 2011.
SCHOOL
University of North Carolina
Charlotte, North Carolina
COURSE
ARTA 3800 Independent Study in Art
INSTRUCTOR
Kimberly Hoover
DATE: Jun.21.2011POSTED BY: Lauren DickensCATEGORY: Destination COMMENTS:
ASSIGNMENTFor this assignment I had to redesign a well-known logo. I was allowed to choose any company I wanted with the approval from my professor. Along with the redesigned logo I had to create a business card, envelope, letterhead and a business application. I also had to design a Graphic Standards Manual.
SCHOOL
Baruch College
New York, New York
COURSE
Branding Design
INSTRUCTOR
Terry Berkowitz
DATE: Jun.16.2011POSTED BY: Lauren DickensCATEGORY: Financial COMMENTS:
ASSIGNMENTWe were asked to identify an organization, business, audience/niche group that had a problem that could be solved though design.
SCHOOL
University of Kansas
Lawrence, Kansas
COURSE
Designing for Change
INSTRUCTOR
Jeremy Shellhorn
DATE: Jun.14.2011POSTED BY: Lauren DickensCATEGORY: Service COMMENTS:
ASSIGNMENTWe were asked to choose a city and brand it, carrying the brand throughout a series of deliverables of our choice that would best emphasize our concept, and that had to include a logo, signage, print piece, website, and 3D sculpture. It had to be a city we could visit, get a feel for, and take our own pictures of.
SCHOOL
New England School of Art & Design
Boston
COURSE
Grad Studio 2
INSTRUCTOR
Eike Wintzer
DATE: Jun.07.2011POSTED BY: Lauren DickensCATEGORY: Destination COMMENTS:
ASSIGNMENTTo create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
SCHOOL
Murray State University
Murray, KY
COURSE
Graphic Design IV
INSTRUCTOR
Jim Bryant
ASSIGNMENTRebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
SCHOOL
Willem de Kooning Academie
Rotterdam, Netherlands
COURSE
Graphic Design
INSTRUCTOR
Karin Mientjes
DATE: May.19.2011POSTED BY: Lauren DickensCATEGORY: Service COMMENTS:
ASSIGNMENTThe assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
DATE: Apr.21.2011POSTED BY: Lauren DickensCATEGORY: Food COMMENTS:
ASSIGNMENTThe assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer