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Rishi Tea by Vanessa Wainwright

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ASSIGNMENT
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
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SCHOOL
Milwaukee Institute of Art & Design
Milwaukee, WI
COURSE
Identity Design
INSTRUCTOR
Phil Belair
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Entry Information

DATE: Jan.06.2011|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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CBS by Teresa Lok

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ASSIGNMENT
For my final project, I had to redesign a big company's logo. I was able to choose any big company I wanted. Along with the logo, I had to create a design for a business card, letterhead, and envelope. I also had to create a graphics manual on how everything should be used.
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SCHOOL
Baruch College
New York, NY
COURSE
Corporate Design
INSTRUCTOR
Terry Berkowitz
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Entry Information

DATE: Dec.01.2010|POSTED BY: Bryony|CATEGORY: Entertainment| COMMENTS:

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Ding Dong Lounge by Felicity Case-Mejia

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ASSIGNMENT
Rebrand anything of our choosing, existing location or non existing. Brief stated that we had to do stationery as well as two additional applications of the brand.
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SCHOOL
Monash University
Melbourne, Australia
COURSE
Visual Communication
INSTRUCTOR
Wendy Ellerton
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Entry Information

DATE: Oct.19.2010|POSTED BY: Bryony|CATEGORY: Entertainment| COMMENTS:

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Hoopes Vision by Skyler Bradsby

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ASSIGNMENT
This was in our Visual Communications program where we could choose to work on a variety of projects or one big project. I recently attended a student portfolio review hosted by AIGA SLC Chapter they mentioned I lacked showing an identity system so I took that critique and decide to develop a rebrand of an existing company.
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SCHOOL
ITT-Technical Institute
Murray, Utah
COURSE
Design Project
INSTRUCTOR
Kevin Davenport and Ray Rackiewicz
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Entry Information

DATE: Sep.29.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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Netgear by Ognjen Topic

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ASSIGNMENT
This was my thesis project. I was free to do showcase any project but I chose to rebrand an existing company since this is the field I love and will pursue.
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SCHOOL
William Paterson University
Wayne, New Jersey
COURSE
INSTRUCTOR
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Entry Information

DATE: Sep.27.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Polish Post by Zofia Szostkiewicz

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ASSIGNMENT
I have redesigned the visual identety of the Polish Post. I wanted to create a simple, modern and strong brand. I redesigned the logo, created an new color-scheme for the identety, I desined stationary, pictograms, uniforms, and website layout.
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SCHOOL
Academy of Fine Arts
Kraków, Poland
COURSE
Visual Communication
INSTRUCTOR
Dr. Barbara Widåk
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Entry Information

DATE: Sep.23.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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Vujadeacute; by Michiel Koers

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ASSIGNMENT
I was asked to design a identity system for Vujadé, a training and communication advise company. The only constraints I had where in the briefing: The company wanted its identity system to look modern and a bit obstinate (in a positive way, i have quite a hard time finding the correct word for this).
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SCHOOL
Saxion Hogescholen
Enschede
COURSE
Graduation Internship
INSTRUCTOR
Ewald Klein Herenbrink, Remy Bosch
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Entry Information

DATE: Jul.26.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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London 2012 by Joe Brust

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ASSIGNMENT
The assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
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SCHOOL
Rensselaer Polytechnic Institute
Troy, NY
COURSE
Designing for Corporate Identification
INSTRUCTOR
Sara Tack
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Entry Information

DATE: Jul.21.2010|POSTED BY: Bryony|CATEGORY: Sports| COMMENTS:

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Toronto Transit Commission by Tommy Silver

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ASSIGNMENT
This was our major project for 5th semester. We had the choice of doing literally anything. I used to live in Toronto, Canada, and was never a fan of the Toronto Transit Commission's (TTC) design and overall look. I really enjoy the thought processes that go into branding and thought this would be a great challenge, given all the different collateral that goes into a public transport system, especially in a city like Toronto.
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SCHOOL
Billy Blue College of Design
Sydney, Australia
COURSE
Bachelor of Design (Multimedia Design)
INSTRUCTOR
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Entry Information

DATE: Jul.15.2010|POSTED BY: Bryony|CATEGORY: Transportation| COMMENTS:

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NASA by Corinne de Ocejo

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ASSIGNMENT
I'd been looking for a branding project to do this summer to keep in practice and I came upon the NASA redesign by BaseNow. While I do appreciate the premise I was not a fan, particularly when it gets smaller. So I set about doing my own rendition which you can view in the attached.
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SCHOOL
Pratt Institute
New York, NY
COURSE
Student Project
INSTRUCTOR
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Entry Information

DATE: Jul.12.2010|POSTED BY: Bryony|CATEGORY: Goverment| COMMENTS:

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Lexi by Kelly Anderson

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ASSIGNMENT
We were asked to choose an existing business' identity and give it an overhaul. First we tackled the logo and business system and then we created three collateral pieces. In my case, I did a poster, website, and packaging.
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SCHOOL
Portland Community College
Portland, Oregon
COURSE
Graphic Design 5 | Branding
INSTRUCTOR
Matthew Morasky
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Entry Information

DATE: Jul.01.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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Toft Dairy by Cassy Jean Bindis

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ASSIGNMENT
Students were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.
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SCHOOL
Bowling Green State University
Bowling Green, Ohio
COURSE
Identity Design
INSTRUCTOR
Matt Davis
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Entry Information

DATE: Jun.30.2010|POSTED BY: Bryony|CATEGORY: Food| COMMENTS:

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Zuma by Miles Walker

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ASSIGNMENT
This was my final major project studying at university. It was up to each student to set their own brief which was then negotiated.
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SCHOOL
De Montfort University
Leicester, UK
COURSE
BA (Hons) Graphic Design and Photography
INSTRUCTOR
Ben Archer
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Entry Information

DATE: Jun.29.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Argenta by Kevin Wittevrongel

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ASSIGNMENT
For our final year project we were asked to redesign an existing identity/branding of choice.
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SCHOOL
Syntra West
Bruges, Belgium
COURSE
Graphic Designer/Desktop Publisher
INSTRUCTOR
Ann Vermaercke, Wim Huyser
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Entry Information

DATE: Jun.28.2010|POSTED BY: Bryony|CATEGORY: Financial| COMMENTS:

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Borderline by Tom Huveners

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ASSIGNMENT
As a final assignment we were asked to brand the new Cumulus design event so they had about 17 ideas to choose from. Cumulus Association organizes a design conference each year at a different school in a different country. This year's name was "Borderline — Pushing design over the limit" and was organized by our school. The assignment consisted of a complete branding exercise: logo(type), stationery, bag, pen, branding guidelines, and an extra item.
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SCHOOL
Media & Design Academie
Genk, Belgium
COURSE
Functional Graphic
INSTRUCTOR
W. de Buck
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Entry Information

DATE: Jun.17.2010|POSTED BY: Armin|CATEGORY: Culture| COMMENTS:

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Spy Museum by Aubrey Birkholtz, Dave Mason and Sarah DeGarmo

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ASSIGNMENT
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
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SCHOOL
Kansas State University
Manhattan, KS
COURSE
Senior Studio
INSTRUCTOR
Mervi Pakaste
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Entry Information

DATE: Jun.15.2010|POSTED BY: Bryony|CATEGORY: Culture| COMMENTS:

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Air Jamaica by Erik Carnes

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ASSIGNMENT
The assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Identity 2
INSTRUCTOR
Bill Reuter
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Entry Information

DATE: Jun.14.2010|POSTED BY: Bryony|CATEGORY: Transportation| COMMENTS:

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Experience Music Project + Science Fiction Museum by Marissa Winkler

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ASSIGNMENT
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
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SCHOOL
Parsons the New School for Design
New York, NY
COURSE
Graphic Design 2
INSTRUCTOR
Juliette Cezzar
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Entry Information

DATE: Jun.10.2010|POSTED BY: Armin|CATEGORY: Culture| COMMENTS:

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Fujiya Japanese Cuisine by Chloe Scheffe

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ASSIGNMENT
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.
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SCHOOL
Seattle Central Community College
Seattle, WA
COURSE
Graphic Design VI
INSTRUCTOR
Tom Lenon
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Entry Information

DATE: Jun.09.2010|POSTED BY: Bryony|CATEGORY: Food| COMMENTS:

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Marion Kay by Luke Shuman

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ASSIGNMENT
Rebrand Marion-Kay Spices.
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SCHOOL
Taylor University
COURSE
Product ID
INSTRUCTOR
Ryan James
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Entry Information

DATE: May.28.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Patagonia by Claire Milligan

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ASSIGNMENT
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Identity 2
INSTRUCTOR
Todd Hedgpeth
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Entry Information

DATE: May.27.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Airwalk by Richard Dongses

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ASSIGNMENT
The entire semester was devoted to researching a dying brand, and coming up with a new logo redesign and style/brand guide. We were to expand on what the original brand sold, and try to think on how this new branding could encompass products/ideas/lifestyles not addressed in the original branding. Here is the course description: The goal of this course is to visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures. Students will investigate what defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.04.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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Tel Aviv-Yafo by Michelle Haft

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ASSIGNMENT
To rebrand any city in the world. Final deliverable was a brand systems book with a series of brand applications.
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SCHOOL
Portfolio Center
Atlanta, GA
COURSE
City Branding
INSTRUCTOR
Eric Miller
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Entry Information

DATE: Apr.22.2010|POSTED BY: Armin|CATEGORY: Destination| COMMENTS:

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Dairy Queen by Edrea Lita

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ASSIGNMENT
Choose a fast food establishment and redesign the logo, packaging and menu items
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SCHOOL
York University/Sheridan College
Toronto, Ontario Canada
COURSE
Corporate Identity Design
INSTRUCTOR
Annette Blum
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Entry Information

DATE: Apr.20.2010|POSTED BY: Armin|CATEGORY: Fast Food| COMMENTS:

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