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PBS by Dilek Turan

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ASSIGNMENT
We were asked to redesign a corporate mark for a large corporation or non-profit organization. Along with our corporate marks, we had to design applications including a business card, letterhead, and envelope. We also had to present a graphic standards manual and our choice of a collateral selling device.
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SCHOOL
Baruch College
New York, NY
COURSE
Art3055- Corporate Redesign
INSTRUCTOR
Terry Berkowitz
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Entry Information

DATE: Jun.30.2011|POSTED BY: Lauren Dickens|CATEGORY: Entertainment| COMMENTS:

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Northwestern University Associated Student Government 2011 Presidential campaign by Anthony Del Gigante

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ASSIGNMENT
Branding for Northwestern University Associated Student Government 2011 presidential campaign. Develop a brand that engages with students both online through social media and on campus with chalk (campaign finance restrictions render chalk the most cost-effective means of advertising).
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SCHOOL
Northwestern University
Evanston, IL
COURSE
Self-initiated
INSTRUCTOR
Campaign Director: Max Brawer
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Entry Information

DATE: Jun.28.2011|POSTED BY: Lauren Dickens|CATEGORY: Goverment| COMMENTS:

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Troop 1589 by Daniel Gunther

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ASSIGNMENT
Re-brand a non-profit organization that you believe in.
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SCHOOL
International Academy of Design and Technology
Troy, MI
COURSE
Branding
INSTRUCTOR
Benjamin Weisbrodt
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Entry Information

DATE: Jun.23.2011|POSTED BY: Lauren Dickens|CATEGORY: Non-Profit| COMMENTS:

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Childress Vineyards by Emily Cuthbertson

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ASSIGNMENT
In my independent study, I was given free reign to create my own curriculum or project for the semester. I decided to develop a brand refresh campaign for Childress Vineyards of Lexington, North Carolina. Upon choosing the type of project I would complete, and the company I would focus on, it was up to me to decide what components of the campaign to include and what the timeline was going to be. I began in January, 2011 and completed the project in May, 2011.
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SCHOOL
University of North Carolina
Charlotte, North Carolina
COURSE
ARTA 3800 Independent Study in Art
INSTRUCTOR
Kimberly Hoover
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Entry Information

DATE: Jun.21.2011|POSTED BY: Lauren Dickens|CATEGORY: Destination| COMMENTS:

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Mastercard by Lunar Thuhang Le

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ASSIGNMENT
For this assignment I had to redesign a well-known logo. I was allowed to choose any company I wanted with the approval from my professor. Along with the redesigned logo I had to create a business card, envelope, letterhead and a business application. I also had to design a Graphic Standards Manual.
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SCHOOL
Baruch College
New York, New York
COURSE
Branding Design
INSTRUCTOR
Terry Berkowitz
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Entry Information

DATE: Jun.16.2011|POSTED BY: Lauren Dickens|CATEGORY: Financial| COMMENTS:

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International Student Identity Card by Jordan Jacobson

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ASSIGNMENT
We were asked to identify an organization, business, audience/niche group that had a problem that could be solved though design.
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SCHOOL
University of Kansas
Lawrence, Kansas
COURSE
Designing for Change
INSTRUCTOR
Jeremy Shellhorn
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Entry Information

DATE: Jun.14.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

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Verizon by Bryan Mendez

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ASSIGNMENT
We were asked to come up with a well known company that could use a new logo. We could choose any company we wanted. I chose Verizon.
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SCHOOL
Baruch College
New York, NY
COURSE
Corporate Design
INSTRUCTOR
Terry Berkowitz
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Entry Information

DATE: Jun.09.2011|POSTED BY: Lauren Dickens|CATEGORY: Technology| COMMENTS:

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Cambridge by Shi-Min Chin

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ASSIGNMENT
We were asked to choose a city and brand it, carrying the brand throughout a series of deliverables of our choice that would best emphasize our concept, and that had to include a logo, signage, print piece, website, and 3D sculpture. It had to be a city we could visit, get a feel for, and take our own pictures of.
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SCHOOL
New England School of Art & Design
Boston
COURSE
Grad Studio 2
INSTRUCTOR
Eike Wintzer
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Entry Information

DATE: Jun.07.2011|POSTED BY: Lauren Dickens|CATEGORY: Destination| COMMENTS:

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Lightolier by Yevgeniya Ryaboy

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ASSIGNMENT
Redesign the corporate identity for Lightolier, a lighting manufacturer.
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SCHOOL
School of Visual Arts
New York
COURSE
Typography
INSTRUCTOR
R. Poulin
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Entry Information

DATE: May.31.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Yazoo Beer Packaging by Holly Taylor

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ASSIGNMENT
To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
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SCHOOL
Murray State University
Murray, KY
COURSE
Graphic Design IV
INSTRUCTOR
Jim Bryant
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Entry Information

DATE: May.25.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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TNT Post by Colin Dunn

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ASSIGNMENT
Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
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SCHOOL
Willem de Kooning Academie
Rotterdam, Netherlands
COURSE
Graphic Design
INSTRUCTOR
Karin Mientjes
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Entry Information

DATE: May.19.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

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Polaroid by Roger Wang

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ASSIGNMENT
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
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SCHOOL
Academy of Art University
San Francisco
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.03.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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The School of Traditional Western Herbalism by Cameron Sandage

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ASSIGNMENT
In the 321 branding class, the students of the class compete for the opportunity to work with a real client through PSU's academic partner, Micro Enterprise Services of Oregon (MESO). We were given the choice of four clients, Simply Perfect Cleaning, Spice of Africa, The School of Traditional Western Herbalism and Clear Reflections Counseling. Each client had specific wants / desires for the project, and a budget.
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SCHOOL
Portland State University
Portland, Oregon
COURSE
Art 321 - Communication Design Studio IV
INSTRUCTOR
Chris North
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Entry Information

DATE: Apr.26.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

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Mike & Ike by Nicolet Schenck

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ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
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SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
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Entry Information

DATE: Apr.21.2011|POSTED BY: Lauren Dickens|CATEGORY: Food| COMMENTS:

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NASA by Neil Uhl

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ASSIGNMENT
We were asked to choose any brand in decline and reinvent it: a new visual identity system as well as a reconsidered mission and scope as a company. The final deliverable was a book introducing the new brand, its audience, logo guidelines, and brand extensions.
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SCHOOL
Academy of Art University
San Francisco
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Apr.19.2011|POSTED BY: Lauren Dickens|CATEGORY: Goverment| COMMENTS:

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Restore by Erika Birkman

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ASSIGNMENT
Redesign a logo from an existing company that needed repositioning in the market they were currently in.
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SCHOOL
University of Kansas
Lawrence, KS
COURSE
Graphic Design 4
INSTRUCTOR
Jeremy Shellhorn
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Entry Information

DATE: Apr.05.2011|POSTED BY: Lauren Dickens|CATEGORY: Non-Profit| COMMENTS:

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Rolling Stone by Anthony Stimola

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ASSIGNMENT
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Mar.22.2011|POSTED BY: Lauren Dickens|CATEGORY: Culture| COMMENTS:

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The Langham by Stephan Angoulvant

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ASSIGNMENT
Reinvent the identity of a luxury Langham Hotel.
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SCHOOL
Art Center College of Design
Pasadena, CA
COURSE
Identity Systems
INSTRUCTOR
Gloria Kondrup
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Entry Information

DATE: Mar.15.2011|POSTED BY: Lauren Dickens|CATEGORY: Hospitality| COMMENTS:

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Eveready by Ngoc Ngo

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ASSIGNMENT
The assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Mar.10.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Um-El Fahem by Nadav Shtreimer and Enav Tomer

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ASSIGNMENT
We were randomly given an Israeli city and had to completely re-brand it under our own new concept. we got "Um-El Fahem", a very much conflicted arab city located on the boundary between the "territories" and israel.
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SCHOOL
Shenkar College of Engineering and Design
Ramat-Gan, Israel
COURSE
Branding design
INSTRUCTOR
Noy Neayman
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Entry Information

DATE: Feb.24.2011|POSTED BY: Lauren Dickens|CATEGORY: Destination| COMMENTS:

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ARC by Joanne Walsh

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ASSIGNMENT
As part of my Design Module for my MA, I undertook an individual project, where I had to select a client in any field who I believed could benefit from a rebrand project.
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SCHOOL
Dublin Institute of Technology
Dublin, Ireland
COURSE
MA in Professional Design Practice
INSTRUCTOR
John Green
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Entry Information

DATE: Feb.22.2011|POSTED BY: Lauren Dickens|CATEGORY: Non-Profit| COMMENTS:

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