The Brand New Conference is a two-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms.

The Brand New Conference is organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit.

You can read about this year's identity here.

Snapshots of the 2014 conference in Chicago

All photos by Drew Rios. More on Flickr.

Snapshots of the 2013 conference in New York

All photos by Andrew Ryan Shepherd. More on Flickr.

Snapshots of the 2012 conference in New York

All photos by Eric Ryan Anderson. More on Flickr.

Snapshots of the 2011 conference in San Francisco

All photos by Steve Maller. More on Flickr.

Snapshots of the 2010 conference in New York

All photos by Eric Ryan Anderson. More on Flickr.