Creativity magazine, a monthly publication from Crain Communications, brings together information and visuals of the most relevant work in advertising and design from around the world. With their May 2008 issue the publication underwent a physical transformation, taking it from an oversized 11 × 14.5 inches to a smaller, but still commanding, 10 × 12 inches and shedding its saddle-stitching in favor of perfect binding. UnderConsideration was in charge of segueing the magazine into the new format, maintaining the basic grid structure — that Armin had previously implemented with Michael Bierut at Pentagram when they redesigned the magazine in 2006 — while modifying the typographic and visual language to reflect a more sophisticated look.
VisionSpring, formerly known as Scojo Foundation, is a “nonprofit social enterprise that reduces poverty and generates economic opportunities through the sale of affordable glasses in impoverished regions throughout Asia, Latin America and Africa.“ UnderConsideration had the exciting opportunity to help the organization redesign their identity.
It was unavoidable to attempt to find a visual representation of “opposite” with the logo for Opposites Attract ’08. After a few failed designs, we turned to Aleya Hoerlein, our winter, off-site intern who came up with the concept of using the O and A as circle and triangle, representing basic opposite geometric shapes — some might argue it’s the square that is the opposite of a circle. From that spark, we developed a modestly flexible identity — alternate configurations and an OA08 “badge” — with the typography reinforcing the “opposite” effect.
Opposites Attract ’08 is a four-part series of events, hosted at the Art Directors Club of New York, that UnderConsideration has ideated, curated and programmed. Opposites Attract brings together designers with differing paths, distinct backgrounds, assorted abilities, and unique approaches that, ultimately, strive for the same goal: simply, to produce great work.
New York University of Law — one of the top five law schools in the country (U.S.News & World Report) — has been working on a significant update to their main web site for the past year that will focus on the academic and administrative aspects of their institution. We developed and designed a “mini site” that highlights the life outside of the classroom and serves as a lighthearted view of the school.
Annual appeal for Scojo Foundation, an organization devoted to provide affordable eyeglasses to tailors, electricians, and goldsmiths around the world who live in poverty and depend on their jobs for livelihood. The appeal highlights the improvements and impact of Scojo Foundation over the past year and is distributed to potential donors, as well as functioning as a marketing brochure.
The Alliance for a Healthier Generation is an organization devoted to fighting childhood obesity by endorsing a healthy lifestyle and nutritious diet. They work with corporate, retail and education sectors to better different aspects that influence children; this brochure invites educational institutions to learn more about what they can do in their school districts.
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