After designing the logo for the 2009 edition of TypeCon back in April of 2009, the final weeks leading up to the conference on July 14 were a test to the logo and the ideas we had previously established now that it faced real applications. Working with the conference’s organizers UnderConsideration developed a wide range of communication materials for TypeCon 2009: Rhythm.
As a promotional idea for Brand New, our blog focusing on opinions on corporate and brand identity, we opted for a product that involved our ever-growing readership in its content rather than just forcing a product upon them. One uniting practice among identity designers — whether they do work for Fortune 500 companies or their local laundromat — is that of sketching logo ideas, typically dozens of them before refining them in the computer, so we decided to inquire about the different reasons of why designers sketch logos. With more than 300 responses through Brand New and Twitter we selected the most compelling 30 and produced a modest 32-page sketchbook.
Our third book as authors and designers, published with Rockport Publishers, is Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design, a 400-page visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design.
With offices in Boston, Hartford, Los Angeles, New York, Phoenix and San Diego and expertise in civic, corporate, education, hospitality and science & technology markets, JCJ Architecture is a highly prolific firm that designs and builds at the local, regional and global level. UnderConsideration was brought in to revitalize their identity in a way that marked an evolution from their 2006 name change and identity.
As past speakers, attendees and all-around enthusiasts of TypeCon, the annual conference organized by the Society of Typographic Aficionados, UnderConsideration was particularly enthusiastic about designing the identity for its 2009 conference in Atlanta, GA taking place July 14 – 19. The theme: Rhythm.
Launched in May of 2009, FPO: For Print Only publishes highly detailed posts of greatly designed print projects by designers around the world. The web site, while it has its own visual flair, is designed to make the project overview, production details and imagery of each project the center of attention. Like the rest of our blogs, FPO runs on Movable Type and takes advantage of its “Custom Fields” feature to provide easy input of the varied information through the content management system while reflecting a consistent set of facts in the front end.
Because we had a great set of characters to work with — F, P, O as in FPO: For Print Only — we decided to render each of them as the size of a perfect square, so even if the type looks as if it came out of the box, it didn’t. The wordmark has an inline that can change color, which is something we do every two or three weeks on the website, where we also use the logo rather big giving us the opportunity to gently place the description of the acronym within the O. The text “For Print Only” is typeset in House Industries’ Paperback.
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