Our third book as authors and designers, published with Rockport Publishers, is Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design, a 400-page visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design.
With offices in Boston, Hartford, Los Angeles, New York, Phoenix and San Diego and expertise in civic, corporate, education, hospitality and science & technology markets, JCJ Architecture is a highly prolific firm that designs and builds at the local, regional and global level. UnderConsideration was brought in to revitalize their identity in a way that marked an evolution from their 2006 name change and identity.
As past speakers, attendees and all-around enthusiasts of TypeCon, the annual conference organized by the Society of Typographic Aficionados, UnderConsideration was particularly enthusiastic about designing the identity for its 2009 conference in Atlanta, GA taking place July 14 – 19. The theme: Rhythm.
Initially launched in April of 2003 as a feature of our Speak Up blog, Word It is a monthly challenge for our audience to visually interpret a specific word we select; there are no limitations and it is not uncommon to receive over one hundred submissions in a single month. Over the course of 66 months and words we had amassed more than 4,400 submissions and decided to spin-off Word It into its own blog in March of 2009.
The logo or, in this case, the wordmark for the Word It blog is unapologetically big and bold yet, understanding of its context, very simple, allowing the hundreds of submissions to be the center of attention. Set very tightly together, the Word It wordmark uses House Industries’ Neutraface No. 2, Titling style. The wordmark’s generous heft, allows us to use it translucently in some vivacious Word It quilts.
After designing their inaugural web site, more than four years ago, we were excited to be able to redesign and reprogram the web presence for Toronto-based urban planning firm, Office for Urbanism.
Photo: John-Michael Maas/Darby Films
One of the key aspects of VisionSpring’s model are the Vision Entrepreneurs (VEs) — village-based individuals who have been prepared to do eye test exams and prescribe glasses — that hold public exams in different towns. To promote these events, VEs rely on posters, banners and handouts created locally to be able to attract potential customers and, in some cases, VEs face illiteracy and must be able to communicate through images. UnderConsideration worked with VisionSpring to develop a very basic set of field materials that could be easily updated and replicated, accompanied by a set of illustrations to enhance their communication impact.
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