UnderConsideration LLC
UC.DOD
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UnderConsideration’s Department of Design provides creative services for corporate and brand identity work as well as full development of printed and digital matter, through consistent management, careful attention to detail, and consideration for each project’s requirements and context. UC.DOD is also responsible for the development of UnderConsideration’s online and offline applications, including the design and coding of all blogs, and design and production of all books, promotional materials and supporting identities.


PROJECTS
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Valentine’s Day Identity Redesign / Type: Identity / Client: Studio 360 / Project Link
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Valentine's Day Identity Redesign

In mid-January, on the generous recommendation of fellow design chronicler Alissa Walker, UnderConsideration was invited by Studio 360 — the beloved Public Radio International show hosted by Kurt Andersen — to tackle a rather interesting problem: Redesigning Valentine’s Day, everything from the hearts, to the roses, to the chocolates, to the expensive dinners, to Cupid. Everything we know about Valentine’s was due for a new approach. Now you might think, who would want to come up with this challenge in the first place? Well, Studio 360 has posed similar challenges in the past: Pentagram was asked to redesign Christmas in 2006 (in which I participated while employed there) and Worldstudio to redesign the gay flag in 2009. Of course, we said yes. Yes, to a project that we had to finish in less than two weeks, with no pay, and without any precedents to refer to. Regardless, we decided to approach it just as we would any identity or branding project. The results of this endeavor, along with the process that got us there, are shown below, and at Studio 360 you can listen to the presentation with our “client,” Mr. Andersen.

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TypeCon 2009: Rhythm Identity / Type: Identity / Client: TypeCon / Project Link
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TypeCon 2009: Rhythm, Identity

After designing the logo for the 2009 edition of TypeCon back in April of 2009, the final weeks leading up to the conference on July 14 were a test to the logo and the ideas we had previously established now that it faced real applications. Working with the conference’s organizers UnderConsideration developed a wide range of communication materials for TypeCon 2009: Rhythm.

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Brand New Sketchbook / Type: Print / Client: UnderConsideration / Project Link
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Brand New Sketchbook

As a promotional idea for Brand New, our blog focusing on opinions on corporate and brand identity, we opted for a product that involved our ever-growing readership in its content rather than just forcing a product upon them. One uniting practice among identity designers — whether they do work for Fortune 500 companies or their local laundromat — is that of sketching logo ideas, typically dozens of them before refining them in the computer, so we decided to inquire about the different reasons of why designers sketch logos. With more than 300 responses through Brand New and Twitter we selected the most compelling 30 and produced a modest 32-page sketchbook.

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Graphic Design, Referenced / Type: Book / Client: UnderConsideration / Project Link
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Graphic Design, Referenced

Our third book as authors and designers, published with Rockport Publishers, is Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design, a 400-page visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design.

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JCJ Architecture Identity / Type: Identity / Client: JCJ Architecture / Project Link
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JCJ Architecture Identity

With offices in Boston, Hartford, Los Angeles, New York, Phoenix and San Diego and expertise in civic, corporate, education, hospitality and science & technology markets, JCJ Architecture is a highly prolific firm that designs and builds at the local, regional and global level. UnderConsideration was brought in to revitalize their identity in a way that marked an evolution from their 2006 name change and identity.

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TypeCon 2009: Rhythm Logo / Type: Identity / Client: TypeCon / Project Link
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TypeCon 2009: Rhythm Logo

As past speakers, attendees and all-around enthusiasts of TypeCon, the annual conference organized by the Society of Typographic Aficionados, UnderConsideration was particularly enthusiastic about designing the identity for its 2009 conference in Atlanta, GA taking place July 14 – 19. The theme: Rhythm.

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FPO: For Print Only Website / Type: Web / Client: UnderConsideration / Project Link
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FPO: For Print Only Website

Launched in May of 2009, FPO: For Print Only publishes highly detailed posts of greatly designed print projects by designers around the world. The web site, while it has its own visual flair, is designed to make the project overview, production details and imagery of each project the center of attention. Like the rest of our blogs, FPO runs on Movable Type and takes advantage of its “Custom Fields” feature to provide easy input of the varied information through the content management system while reflecting a consistent set of facts in the front end.

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MORE PROJECTS
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