ADV @ FPO

As a complement to the ADV × 3 ("Advertising times Three") that runs across the UnderConsideration network we offer a small scale version, ADV @ FPO, that is limited to this blog and is specific to its theme: Print.

Following are answers to basic questions about this advertising opportunity.

Who is the Best Fit?
Any company or service provider involved in the production of printed material, from start to finish. From print brokers, to digital retouchers, to prepress bureaus, to printers of all kinds — letterpress, offset, engraving, digital, silkscreen, specialty, etc. — to binderies, to fulfillment centers, and more. This is open to companies anywhere in the world.

At this point, due to the scope of ADV × 3, ADV @ FPO will not be accepting paper manufacturers, type foundries or stock photo and illustration providers.

What does ADV @ FPO provide?
As shown on the right sidebar, each and every logo will appear together in black-and-white in every page of this blog as well as in the RSS feed. All logos will be linked to any specified URL.

How many Impressions will ADV @ FPO Generate?
Based on the last three months of statistics we average 19,000 unique visitors per month that generate 83,000 pageviews per month, and since the logos appear on every page it will be 83,000 online impressions. In addition to the pageviews, impressions through RSS newsreaders are approximately 40,000.

That's an approximate total of 123,000 impressions a month.

Is there a Schedule?
Yes, it's on a monthly, calendar basis. Engagements begin on the first of each month and end on the 30th/31st. Partial months are not an option.

How Much does it Cost?
US$300 flat rate a month. Paid in advance. PayPal accepted.

Who Reads FPO?
Without sounding overconfident: The people that will buy print production services. But to be less ambiguous, our audience is composed of a majority of graphic designers. They work mostly in graphic design firms or as in-house designers. The majority work within groups of 2 to 9 employees and are decision makers, either as owners/principals or senior designers. Most importantly, they come to FPO for inspiration and resources.

Ready?
Please contact us at fpo@underconsideration.com for any questions or to buy a spot for your logo.