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The Royal Academy of Art at the Hague

Quantity Produced


Production Cost

€7,000 (US$9,500) approximately (printing was sponsored by publisher)

Production Time

2 weeks

Dimensions (Width × Height × Depth)

220 mm × 155 mm (8.6 in × 6.1 in)

Page Count


Paper Stock

Reviva Offset, Lynx, Fashion Rose and Popset Lichtgrijs.

Number of Colors

2 spot colors, plus one signature in 4-color process



Perfect bound


Gotham Condensed by Hoefler and Frere-Jones and Poynter Oldstyle Text by Font Bureau


What better excuse to dive right into some of the finest typography available than a catalogue celebrating Tobias Frere-Jones, winner of the 2008 Gerrit Noordzij Prize presented by the postgraduate course in Type & Media at the Hague Royal Academy of Art awarded to those that have played an important role in the field of type design and typography.

Abi Huynh, the editor and one of the designers of the catalogue, explains:

The book collects his work between 1987 and 2006, articles by Frere-Jones, as well as anecdotes and stories from friends/colleagues. Contributors: Dawn Barrett, David Berlow, Rachel Berger, Amanda Bowers, Sheila Levrant de Brettville, Matthew Carter, Neil Donnelly, Sasha Frere-Jones, Cyrus Highsmith, Jonathan Hoefler, Natalia Ilyin, GJ Nelson, Chris Vermaas and Dirk Wachowiak.

This is simply a nice, bold use of two colors that aptly showcases Frere-Jones’ type work. Even the use of the screened red (which usually looks to salmon-ey) looks pretty good here. The full color signature seems like a nice complement, but I would be happy with black and white photographs.

Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue


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2008 Gerrit Noordzij Prize Exhibition Catalogue


Production Method




Design: Laure Afchain, Marta Bernstein, Abi Huynh, Charles Mazé and Sueh Li Tan.
Type Specimens: Khajag Apelian, Ján Filípek, Ondrej Jób, Holger Königsdörfer, Dan Milne, and César Puertas.

All students of Type and Media 08/09 at The Royal Academy of Art. Coordinated by Jan Willem Stas. Edited by Abi Huynh and Dan Milne.



Printed by Drukkerij Jan de Jong
Bound by Binderij Meeuwis
Published by De Buitenkant

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 19, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End