DESCRIPTION News 06, Cornell Architecture/Art/Planning Spring 2009 Newsletter CLIENT Cornell University DATE January — March 2009 DESIGN CREDITS Soulellis Studio Creative Director: Paul Soulellis Designer: Erik Vrielink PRINT CREDITS Monroe Litho TYPE CREDITS Helvetica Neue

QUANTITY PRODUCED 13,000 PRODUCTION COST US$17,000 PRODUCTION TIME 2 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 13.25 in. × 19.0 in. PAGE COUNT 28 PRINT METHOD Offset PAPER STOCK Uncoated Lynx smooth 70 lb. text NUMBER OF COLORS 4-color CMYK + 1 spot color BINDING Nested folios

As part of their ongoing work for Cornell University’s College of Architecture/Art/Planning (AAP), Soulellis Studio has been producing its newsletter since 2006, when AAP tasked them with redesigning its alumni newsletter. Paul Soulellis explains:

It was copy-heavy, dense, small and difficult to read. We re-imagined the piece as an over-sized design magazine, with a focus on images, graphics and color.

We’ve designed six issues since — one every semester. Each issue features a different fluorescent color. We used Pantone 804 (neon orange) for Spring 2009, and the photos don’t do it justice! It’s super hot and really pops off of the page.

If you look up “Super Hot” in the dictionary you will find Pantone 804 as one of its definitions. Few things are hotter than neon orange in print, and the way it works in the AAP newsletter, along with the more editorial and photographic layout, creates a very nice balance of seriousness and vibrancy.

One thing to note in this project is the binding. Or, well, the lack of binding. The newsletter is held together simply by the folds of its pages, as it has no saddle-stitching. I like this newspaper-like effect with nice paper; it’s a nice experience. Plus, you can take some of the spreads apart and see them on their own… like the fourth image down, with all the colorful boxes. That would look super hot.