DESCRIPTION Fray Issue 1: "Busted!" Quarterly CLIENT Fray DATE 2008 DESIGN CREDITS Design: Derek Powazek Cover illustration: Kevin Cornell PRINT CREDITS Hemlock Printers TYPE CREDITS Officina Serif and Proforma Book

QUANTITY PRODUCED 3,000 PRODUCTION COST US$20,000 (approx.) DIMENSIONS: WIDTH × HEIGHT × DEPTH 6.5 in. × 9 in. PAGE COUNT 96 plus Cover PRINT METHOD Offset PAPER STOCK Cover: 100lb Uncoated, 30% Post Consumer Waste (PCW) Recycled Interior: 80lb uncoated, 100% PCW Recycled NUMBER OF COLORS 4-Color Process BINDING "Sewn, baby. SEWN."

"Busted!" is the first printed quarterly publication of the well established and popular community of Fray that focuses on true first-person stories. "Busted!" presents over a dozen true stories about, well, being busted. These range from stories of coke consumption to carrying a swordfish beak in a bag and everything in between. Each story is accompanied by an original illustration. The full effect of "Busted!" with its generously weighted uncoated paper is extremely pleasant. The images and the text look and feel sharp. The recycled cardboard cover also helps make it feel like a very down-to-earth publication. Our copy of Fray arrived in a sweet little canvas bag but the real treat was for the 300 first subscribers who were treated to a Gocco-printed version of the bag featuring the cover illustration.

For the initial launch of the magazines, I screened custom bags for the first 300 subscribers as a special thank you gift. It took forever, but they were beautiful — each one came out different.

Very nice work, and I especially like the cover illustration.

btw. what's that little plastic contraption you used to silkscreen the bags?

Achilles, it's a Japanese silkscreen kit called Gocco. http://www.goccopress.com/ It has quite a cult following, and i think they had stopped producing it and its supplies last year but the public outcry brought it back.

What a fantastic job! By the way this machine is completely sold out. :(

There's something very Bass about that cover. (Still, it's arresting.)

NICE!!!

I WANT A GOCCO! seems so much easier than a regular press.

Thanks, Armin...

now to track one down

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