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Fray Issue 1: “Busted!”
DESCRIPTION
Fray Issue 1: "Busted!" Quarterly
CLIENT
Fray
DATE
2008
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
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QUANTITY PRODUCED
3,000
PRODUCTION COST
US$20,000 (approx.)
DIMENSIONS: WIDTH × HEIGHT × DEPTH
6.5 in. × 9 in.
PAGE COUNT
96 plus Cover
PRINT METHOD
Offset
PAPER STOCK
Cover: 100lb Uncoated, 30% Post Consumer Waste (PCW) Recycled
Interior: 80lb uncoated, 100% PCW Recycled NUMBER OF COLORS
4-Color Process
BINDING
"Sewn, baby. SEWN."
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.flickr.com/photos/fraying/tags/busted/
“Busted!” is the first printed quarterly publication of the well established and popular community of Fray that focuses on true first-person stories. “Busted!” presents over a dozen true stories about, well, being busted. These range from stories of coke consumption to carrying a swordfish beak in a bag and everything in between. Each story is accompanied by an original illustration. The full effect of “Busted!” with its generously weighted uncoated paper is extremely pleasant. The images and the text look and feel sharp. The recycled cardboard cover also helps make it feel like a very down-to-earth publication. Our copy of Fray arrived in a sweet little canvas bag but the real treat was for the 300 first subscribers who were treated to a Gocco-printed version of the bag featuring the cover illustration.
For the initial launch of the magazines, I screened custom bags for the first 300 subscribers as a special thank you gift. It took forever, but they were beautiful — each one came out different.
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Many thanks to our ADV @ UnderConsideration Partners
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