DESCRIPTION Moving Announcement CLIENT Consultec Ltd. Consulting Engineers DATE April 2009 DESIGN CREDITS Art Direction and Design, Brian Kroeker PRINT CREDITS Lunar Caustic Press

QUANTITY PRODUCED 250 PRODUCTION COST $1,000 PRODUCTION TIME 3 days DIMENSIONS: WIDTH × HEIGHT × DEPTH 6 in × 4 in PRINT METHOD Letterpress NUMBER OF COLORS 1, Black

An endearing moving announcement that is both unique and expected. One that manages to involve the recipient in a task that upon mastering the x-acto knife and taking advantage of the scoring created by letterpressing, leaves more than an address update on the desk. A toy. A smile. A moment in time.

[Update: Production cost updated as requested by designer]

This is one of those simple little projects that the designer has turned into something great.

Jealous. Something to emulate.

So clever - what a wonderful design and idea!

so cutie...

Wow, so super cute! Very clever and well done.

So simple, yet so effective. Beautifully done.

My favorite aspect of this is that it uses the dent of the letterpress as scoring; very ingenious.

Checkout Fangohr who did something similar for an architect in NYC

http://fangohr.com/work/katz

Thanks for the nod Armin, very nice write up. Just wanted to note that I designed this at Espresso (http://www.brandinfiltration.com). Cheers,
Brian

Great. It moved me with it's visual goodness.

The truck has no back door, clearly a safety hazard.

Gah... so clever, but I would have a hard time cutting up such a nicely pressed piece!

Medium is the message. Most of all an authentic concept. Way to go.

is this available for commonfolk (ie, me) to purchase?

People will buy term papers about this post, choosing the writing service. You definately will need use check for plagiarism. Now, you don’t have to worry about getting a failing mark simply because you have been accused of plagiarizing someone else’s work.

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