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Zonder Wrijving Geen Glans Book

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BY Armin / ON / Jun.08.2009 / IN / Books
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Project Overview
DESCRIPTION
Zonder Wrijving Geen Glans Book
CLIENT
DATE
April 2009
DESIGN CREDITS
Design: Type Mafia (Gerben Dollen)
Photography: Isolde Woudstra
Editor: Inge van der Ven
PRINT CREDITS
TYPE CREDITS
Actium [PDF] by Type Mafia
Production Details
QUANTITY PRODUCED
1,000
PRODUCTION COST
€5.800 (US$8,100) plus vat/tax
€400 (US$560) for Guitar Picks
PRODUCTION TIME
3 – 4 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
16.5 cm. x 22 cm. (6.5 in. × 8.66 in.)
PAGE COUNT
44 plus cover
PRINT METHOD
Offset and Silkscreen
PAPER STOCK
Cover and Interior: Lessebo Design
Scratch-off Pages: Go! Silk
NUMBER OF COLORS
2 spots, black and fluorescent green
CMYK
Two scratch-off inks
VARNISHES
Two kinds, and placed between the CMYK and the scratch off layers
BINDING
Perfect bound
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER

This book for Kunstenaars, Cultuur en Ondernemerschap (Artists, Culture and Entrepreneurship), a Dutch non-profit organisation that stimulates and supports artists in raising their levels of professionalism and developing new areas of work, focuses on an exhibition of the works produced at a workshop about exhibit design. The exhibit and the book had an unusual inspiration, as the book's designer, Gerben Dollen, explains:

The curators of this exhibition based their concept on the work and thoughts of David Byrne. For this reason the design of the publication had also to be built upon this; this article [PDF] was a great help.

And on his design intentions, he offers:

The show was held in a property located in the red light district of Amsterdam; I took that element as a starting point and turned it the other way round by putting a green light (red's opposite) into the book's spine.

In the book images of the exposed art works are covered with a silver scratch-off ink layer, and, on top of that a text layer is printed. So the end user has to make an irrevocable choice: stay with the informal text about the artwork or scratch it off for an image of the art work itself. In addition it's a collaboration between the designer, photographer and end-user of the booklet. And because David Byrne plays a Fender guitar, including Fender guitar picks would sure be best as it links both to the scratch-off layers as it does to Mr. Byrne.

The book also uses Gerben's own Actium [PDF] typeface, which paired with the simple layouts and awesomely fluorescent green makes this a truly energetic and contemporary publication. The scratch-off layers are indeed too nice and well laid out to encourage scratching off, but you are rewarded by very nicely photographed projects. Another aspect I really liked about this was the title, "Zonder Wrijving Geen Glans," a Dutch saying that very roughly translates to "Without Polishing there is no Gloss." A nice bit of life advice, if you ask me. Oh, and the Fender pick? It's nice and pearly.

Zonder Wrijving Geen Glans Brochure
The green gradient in the spine seems easy to print well but actually it was difficult to print stepless. The experts at Calff & Meischke kindly printed a couple of samples on press in order to get that effect right and perfect.
--- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure
The silver scratch off surfaces turned out to damage too easily during the mechanized production process, so in the end all booklets had to be fold and bounded by hand to leave it intact for the end-users/readers.
--- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure ---
THIS POST HAS 4 COMMENTS

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IT HAS BEEN TAGGED WITH / / / /

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Comments

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Seth’s comment is:

SO COOL!

I wish they made this in english

On Jun.08.2009 at 02:50 PM
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pbags’s comment is:

Same vignette treatment to this catalogue from Design by Pidgeon in Australia:

http://pidgeon.com.au/savage-luxury-exhibition-catalogue

On Jun.08.2009 at 07:39 PM
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Andy Malhan’s comment is:

Oh I like this a lot!

On Jun.09.2009 at 03:14 AM
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Benigno’s comment is:

I just LOVE the "lighting" effect of the book.

For me it would be extremely difficult to decide whether to scratch or not the surfaces.
I wouldn’t want to loose the descriptions but eager to see the photographs.
But it is an interesting idea of presentation.

I wish all my books could get lead up!

On Jun.10.2009 at 03:50 PM
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