DESCRIPTION AGoodId Business Card CLIENT AGoodId DATE June 2009 DESIGN CREDITS AGoodId TYPE CREDITS Georgia by Matthew Carter

QUANTITY PRODUCED 4,000 PRODUCTION COST €379 (US$624) PRODUCTION TIME 10 days DIMENSIONS: WIDTH × HEIGHT × DEPTH 90 mm. × 55 mm. (3.5 in × 2 in) PRINT METHOD Letterpress NUMBER OF COLORS 1 spot ink

There is boring basic, and then there is the AGoodId business card basic (i.e., sophisticated and fetching). Showing the website and the first name of each person they invite you to go online and get all the necessary information on the website — photo, bio, contact information, title, last name, etc. It's also interesting to note that the typeface choice is Georgia, which Matthew Carter designed for on-screen use so this proves that anything in letterpress looks good.

Does anyone know what type of stock is used? I can't really tell, but it looks like a 10pt+ card...

This is 1 spot ink color, but two runs through the press. The blind emboss is a separate run.

The choice of Georgia is interesting, but I feel it merely scratches the surface. While I enjoy the exploration of screen translating to print, I find Georgia to be a rather passé representation.

What about a mono-spaced face, something closer to the face in which the url would actually appear in one's browser? Or a pixel font?

Do the same laws of inherent letterpress beauty apply? My suspicions are that they do. The fact that I was not able to prove my theory by a simple Google or Flickr search indicates that the aforementioned could be a more novel inquiry.

I also couldn't help but keep reading AGoodId as one word of gobbledegook. Do you think it becomes not recognizable as a web address with the introduction of any differentiation?

It seems the brand identity has become sub-dominate or even unreadable in the interest of preserving a form about whose translational abilities the designer is presumably attempting to infer. If one is making mention of screen/print cross-breeding, why must he exclude small caps?

@Kelly Cree: Your criticism is excessive.

Yah, I'm down with JP. Anyone with that much deconstruction - is either an art teacher or student. totally unnecessary.

it's simple...like it or not.

me likey. simple, lovely a great use of resources

it's most likely Lettra by Crane either a #110 or their #300 double thick

Okay, so what, you have to take a long look at the business card to figure out that it is "A Good Id". And you have to take a longer look to figure out it was a web address, which becomes pretty obvious with the ".se/". Georgia was created for the web, but it looks great in print, friendly and soft like a kitten and integrates with the company's overall style. I found having to study the simple text made it more memorable, and isn't that what it's all about?

Hopefully the internets don't collapse when I need to contact AGoodId!

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