FPO: For Print Only
_Subscribe to RSSA Division of UnderConsiderationAbout FPOSubmit to FPO

AGoodId Business Card

 ---
BY Bryony / ON / Jul.01.2009 / IN / Business Cards
--- Lead Image ---
Project Overview
DESCRIPTION
AGoodId Business Card
CLIENT
DATE
June 2009
DESIGN CREDITS
TYPE CREDITS
Georgia by Matthew Carter
Production Details
QUANTITY PRODUCED
4,000
PRODUCTION COST
€379 (US$624)
PRODUCTION TIME
10 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
90 mm. × 55 mm. (3.5 in × 2 in)
PRINT METHOD
Letterpress
NUMBER OF COLORS
1 spot ink
---

IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.agoodid.se

There is boring basic, and then there is the AGoodId business card basic (i.e., sophisticated and fetching). Showing the website and the first name of each person they invite you to go online and get all the necessary information on the website — photo, bio, contact information, title, last name, etc. It's also interesting to note that the typeface choice is Georgia, which Matthew Carter designed for on-screen use so this proves that anything in letterpress looks good.

AGoodId Business Card --- AGoodId Business Card --- AGoodId Business Card

---
THIS POST HAS 6 COMMENTS

---
IT HAS BEEN TAGGED WITH / / / / /
---

Comments

 ---


JD’s comment is:

Does anyone know what type of stock is used? I can't really tell, but it looks like a 10pt+ card...

On Jul.01.2009 at 02:24 PM
---


Jonsel’s comment is:

This is 1 spot ink color, but two runs through the press. The blind emboss is a separate run.

On Jul.01.2009 at 03:39 PM
---


Kelly Cree’s comment is:

The choice of Georgia is interesting, but I feel it merely scratches the surface. While I enjoy the exploration of screen translating to print, I find Georgia to be a rather passé representation.

What about a mono-spaced face, something closer to the face in which the url would actually appear in one's browser? Or a pixel font?

Do the same laws of inherent letterpress beauty apply? My suspicions are that they do. The fact that I was not able to prove my theory by a simple Google or Flickr search indicates that the aforementioned could be a more novel inquiry.

I also couldn't help but keep reading AGoodId as one word of gobbledegook. Do you think it becomes not recognizable as a web address with the introduction of any differentiation?

It seems the brand identity has become sub-dominate or even unreadable in the interest of preserving a form about whose translational abilities the designer is presumably attempting to infer. If one is making mention of screen/print cross-breeding, why must he exclude small caps?

On Jul.03.2009 at 08:38 PM
---


JP’s comment is:

@Kelly Cree: Your criticism is excessive.

On Jul.06.2009 at 04:01 PM
---


richele’s comment is:

Yah, I'm down with JP. Anyone with that much deconstruction - is either an art teacher or student. totally unnecessary.

it's simple...like it or not.

me likey. simple, lovely a great use of resources

it's most likely Lettra by Crane either a #110 or their #300 double thick

On Jul.07.2009 at 01:03 AM
---


tamra’s comment is:

Okay, so what, you have to take a long look at the business card to figure out that it is "A Good Id". And you have to take a longer look to figure out it was a web address, which becomes pretty obvious with the ".se/". Georgia was created for the web, but it looks great in print, friendly and soft like a kitten and integrates with the company's overall style. I found having to study the simple text made it more memorable, and isn't that what it's all about?

Hopefully the internets don't collapse when I need to contact AGoodId!

On Jul.16.2009 at 05:06 PM
---













Comments (You may use HTML tags for style)


KEEPING FPO SPAM-FREE — IF YOU ARE PREVIEWING YOUR COMMENT DO NOT ENTER WORDS UNTIL READY TO HIT SUBMIT.


---

Many thanks to our ADV × 3 partners

---
Neenah LogoMy Emma LogoSVA - MFA in Branding LogoFuse LogoThis Space Available
---

ADV × 3

---
SVA - MFA in Branding (B)

Want to Advertise on UnderConsideration?
E-mail Us
---

Recent Comments

---
---

ADV @ FPO

---
ADV @ FPO Sample

A new advertising option for print industry vendors. Details here.
---

Archives and Search

---
---

About

---


Syndicate

RSS Feed

Disclaimers




Contact
By all means, please
---

Also by UnderConsideration

---
Speak Up
Discussing, and looking for, what is relevant in, and the relevance of, graphic design.


Brand New
Displaying opinions, and focusing solely, on corporate and brand identity work.


Quipsologies
Corralling the most relevant and creative on- and off-line bits that pertain to the design community – and said community is openly invited and encouraged to add their hard-earned links.


Word It
Encouraging creative diversity in the community through monthly, one-word challenges.


The Design Encyclopedia
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.


Department of Design
Designing corporate and brand identities and full development of printed and digital matter for clients and us.
---