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Deschamps’ A Printing Terms Primer
DESCRIPTION
Deschamps' A Printing Terms Primer
CLIENT
DATE
2007
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
Trade Gothic, New Baskerville, Fenway Park
|
QUANTITY PRODUCED
2,000
PRODUCTION COST
$15,000
PRODUCTION TIME
4 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
5.25 in. × 8 in.
PAGE COUNT
128
PRINT METHOD
Offset
PAPER STOCK
Uncoated, 80 lb. Text
NUMBER OF COLORS
CMYK
VARNISHES
Matte Aqueous
BINDING
Half-bound Hardcover, Smythe Sewn
|
IMAGES HAVE BEEN PHOTOGRAPHED BY UCLLC
In this enjoyable promotion by Salem, Massachusetts based Deschamps Printing, illustrator Nick Ramos has interpreted some of the most common printing terms in humorous vignettes. Funnily enough, a lot of them have a sexual undertone: Creep, score, stripping, and hickeys are probably some that already make you snicker. Handsomely designed by Jose Nieto of Square Zero, the promotional uses only a few pages at the beginning to share the illustrations and explain the terms, while the rest of the uncoated pages serve as a sturdy notebook for sketching your next print job. The half-bound technique on the cover gives it a nice academic feel that is very well offset (pun!) by the fun combination of elegant patterns, Nick’s illustrations and the typeface Fenway Park, which always smells like vintage goodness.
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Many thanks to our ADV @ UnderConsideration Partners
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