Deschamps’ A Printing Terms Primer
DESCRIPTION
Deschamps' A Printing Terms Primer
CLIENT
DATE
2007
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
Trade Gothic, New Baskerville, Fenway Park
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QUANTITY PRODUCED
2,000
PRODUCTION COST
$15,000
PRODUCTION TIME
4 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
5.25 in. × 8 in.
PAGE COUNT
128
PRINT METHOD
Offset
PAPER STOCK
Uncoated, 80 lb. Text
NUMBER OF COLORS
CMYK
VARNISHES
Matte Aqueous
BINDING
Half-bound Hardcover, Smythe Sewn
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IMAGES HAVE BEEN PHOTOGRAPHED BY UCLLC
In this enjoyable promotion by Salem, Massachusetts based Deschamps Printing, illustrator Nick Ramos has interpreted some of the most common printing terms in humorous vignettes. Funnily enough, a lot of them have a sexual undertone: Creep, score, stripping, and hickeys are probably some that already make you snicker. Handsomely designed by Jose Nieto of Square Zero, the promotional uses only a few pages at the beginning to share the illustrations and explain the terms, while the rest of the uncoated pages serve as a sturdy notebook for sketching your next print job. The half-bound technique on the cover gives it a nice academic feel that is very well offset (pun!) by the fun combination of elegant patterns, Nick's illustrations and the typeface Fenway Park, which always smells like vintage goodness.
Comments
Wow. This is an awesome piece. It is a rarity to see such a fun and successfully designed piece coming from a print shop. I am especially shocked/happy with the use of illustration instead of the standard photography that is typical in these types of promos.
Great work!
As I said to my partner when I saw this; "Holy frickin' crap!!!!!" That is a fantastic piece that is absolutely gorgeous. Illustrations are primo and the production looks dynOmite!! Hope it achieves success for you.
Sign me up! Where can I get one of these?
Wonderful!
Whoa! This is really, REALLY nice. Especially for a printer. How can I get one?
Thanks for all the nice comments, and thanks Armin and Bryony for featuring our work. I've placed a call to our contact at Deschamps Printing and she's checking out the availability of the book -- I'll comment again when I have more info. In general, they're trying to use it for local (potential) customers, but perhaps they'll make some exceptions.
I should say that one of our inspiration for the design is the kind of printing promotions that were commonly put out by printers in the 20's and 30's. It's sad that they've become such a rarity in the current market...
oh yes i would LOVE to get my hands on one of these!
Jose,
What's rare is the printer who puts out anything worth a damn at all. It's mostly crap. You've made the "old" new again and what's more refreshing is to see a printer who took a chance on this.
Maybe this will push them into revamping that awful website they have. If I see another CMYK build with registration marks I'm liable to puke.
Stunning book, I'd love to buy a copy!
I also would like to say thanks to the nice comments... and for the nice write up! Jose was wonderful to work with as an Art Director and Deschamps Printing a great client. I had a lot of fun with it!
Not to make this into a love-fest, but Nick was a fantastic partner on this project -- his finished scratchboards were great, but his sketches had tons of personality ad energy, which is why we ended up using them on the end papers (and elsewhere). Jason Rubin, whom we "borrowed" from Libretto, also brought a lot to the project --those brainstorming sessions were tremendous fun.
Just want to add and reflect the sentiments ... AWESOME!!
well done.
Nick! I love it! The illustrations and the patterns remind me of the 40's design, so amazing!
Awsome! Nick, I'm so proud of you. Great job! Love the colors . I must show that to all my friends.
I like everything about this. Color, font choice, illustration style, and patterns all work beautifully together. Awesome job to all involved. I want one too!
Many thanks to our ADV × 3 partners
