DESCRIPTION
Deschamps' A Printing Terms Primer
CLIENT
DATE
2007
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
Trade Gothic, New Baskerville, Fenway Park
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QUANTITY PRODUCED
2,000
PRODUCTION COST
$15,000
PRODUCTION TIME
4 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
5.25 in. × 8 in.
PAGE COUNT
128
PRINT METHOD
Offset
PAPER STOCK
Uncoated, 80 lb. Text
NUMBER OF COLORS
CMYK
VARNISHES
Matte Aqueous
BINDING
Half-bound Hardcover, Smythe Sewn
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In this enjoyable promotion by Salem, Massachusetts based Deschamps Printing, illustrator Nick Ramos has interpreted some of the most common printing terms in humorous vignettes. Funnily enough, a lot of them have a sexual undertone: Creep, score, stripping, and hickeys are probably some that already make you snicker. Handsomely designed by Jose Nieto of Square Zero, the promotional uses only a few pages at the beginning to share the illustrations and explain the terms, while the rest of the uncoated pages serve as a sturdy notebook for sketching your next print job. The half-bound technique on the cover gives it a nice academic feel that is very well offset (pun!) by the fun combination of elegant patterns, Nick’s illustrations and the typeface Fenway Park, which always smells like vintage goodness.

