DESCRIPTION "Garbage Pail Beats" CD CLIENT Recordings of Thin Consolation DATE November 2008 DESIGN CREDITS Oreli PRINT CREDITS Dr. Merlin TYPE CREDITS Hand-drawn type

QUANTITY PRODUCED 500 PRODUCTION COST €150 (US$210), cardborad processing €56 (US$210), Silkscreen €20 (US$28), rubber bands €210 (US$295), Total PRODUCTION TIME 2 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH Folded: 17 cm. × 13.5�cm. (6.7 in. × 5.3 in.) Flat: 17 cm. × 40 cm. (6.7 in. × 15.75 in.) PRINT METHOD Silkscreen PAPER STOCK Standard grey cardboard, 450 g/m2 (grams per square meter). NUMBER OF COLORS 5 spot colors (cyan, purple, metallic silver, pink fluo, fluorescent green) OTHER A great rubber band. A really high tech rubber band.

Working with the trippy and happy illustrations of Oreli, the design and print team at Recordings of Thin Consolation worked to create a package that matched the “rump-shaking, head-nodding, feet-shuffling slap in the face,” music of Cupp Cave’s “Garbage Pail Beats” album, striving for a “hip hop,” “crazy” and slightly “bling bling” look. While the illustrations certainly convey much of the mood of the package, the color selection helps take it to another extreme and while you would think it was all carefully premeditated it wasn’t. David at Recordings of Thin Consolation explains:

The colors choice was really difficult. Firstly, Oreli designed it to be in Gold and Black. We were not so convinced. Finally, fluorescent pink and green were picked for the “backgound” colors and we decided to print it with 3 different foreground colors: Silver, Purple and Cyan. Think video games, 1980s, Miami. We started with the silver for the bling-bling and fluo.

Part of the team wasn’t so convinced by the silver, but we had already printed 250 copies… Then we started to think to others colors, and we decided purple. Problem, we didn’t have enough purple to finish all the sleeves but there was a pullover of pink and cyan left in the print shop that was so cool!

With this “mistake”, we can make people 3 times more happy, they can choose the sleeve they like the most and we like to give a choice, and with screenprinting it’s so easy (and a bit less boring when you print) to change the colors, so why don’t do it?

Paired with the cardboard box, the color selections make these packages look extra juicy and fun. And the rubber band, holding the DVD-sized triptych together, gives it a contemporary feel as well. I’m sure the “Garbage Pail Beats” CD won’t have any problems making people happy.