DESCRIPTION Pretty Sure Poster CLIENT Self Promotion DATE January 2009 DESIGN CREDITS Nick Schmitz PRINT CREDITS Nick Schmitz TYPE CREDITS Custom type by Nick Schmitz

QUANTITY PRODUCED 50 PRODUCTION COST $250 PRODUCTION TIME 2 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 18 in × 24 in PRINT METHOD Silkscreen PAPER STOCK 65 lb. Cover, Pop-Tone Wild Cherry by French Paper NUMBER OF COLORS 1 spot ink

When we first received this project we were intrigued by a comment Nick Schmitz added to the end of his form:

If you’re going to print in your kitchen, have all your ducks in a row before you start; things can get awkward quickly.

So, of course, we had to ask him for more information:

It really all had to do with workflow and knowing that workflow before you start. It had been a while since I had printed anything and I was stoked on the idea of getting into it again. So stoked that I neglected to go over with myself on how I was going to actually get this baby printed from start to finish; particularly since the piece is somewhat large to handle in the space (a relatively small Brooklyn apartment). The first run was a total disaster. Since my space was extremely limited and I didn’t have a drying rack, I quickly ran out of room to put the prints aside to dry, from there things went haywire. My focus quickly went from printing to space management which lead to ink drying in the screen, which lead to clogging, which lead to panic, which lead to a mess, which lead to about two dozen bad prints and a lot of frustration. All this because I didn’t plan well, I focused on the outcome too much and not enough on the process.

Lesson learned.

New day comes around and I sit down and make a plan, set-up a system step-by-step, I even constructed an impromptu dry rack (think of a clothesline except for your prints not for your shirts). Long story short, after some minor trial and error, the system runs pretty well now and from now on it’s happy printing!

We sure are glad to see a better system has been installed, since we look forward to numerous new prints in the future.