DESCRIPTION
Today Is Not a Dress Rehearsal Poster
CLIENT
DATE
April 2009
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
Helvetica 75
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QUANTITY PRODUCED
1,000
PRODUCTION COST
$2,200
PRODUCTION TIME
1 Week
DIMENSIONS: WIDTH × HEIGHT × DEPTH
18 in. × 24 in.
PRINT METHOD
Offset; heat-set to prevent offgasing
PAPER STOCK
80 lb. Endeavor Velvet (50% total recycled content, 25% post-consumer waste)
NUMBER OF COLORS
CMYK + 1 PMS gray (Soy-based)
OTHER
Paper and printer certified by SmartWood to FSC standards.
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Sometimes the most simple-looking projects are easy to ignore. Like, admittedly, this poster for the San Francisco Museum of Modern Art promoting the exhibition Today Is Not a Dress Rehearsal by New York-based artist Mika Tajima. While the fragmented design serves to convey a possible tactile experience of fragmented material, the printing does a flawless job in letting the design shatter away. Offset printed, this poster has less fireworks than some of the other projects we have showcased previously, but for anyone that has ever tried to print orange as a CMYK build you will undoubtedly appreciate the vibrancy of the orange in this poster.

