DESCRIPTION
"Unavoidable Casualty" by Back and Forth CD
CLIENT
DATE
March 2009
DESIGN CREDITS
PRINT CREDITS
In-house
TYPE CREDITS
Cholla Sans by Emigre
|
QUANTITY PRODUCED
600
PRODUCTION COST
€400 (US$553), cardboard
€450(US$622), cardboard processing €150 (US$207), silkscreen €1,000 (US$1,382), Total DIMENSIONS: WIDTH × HEIGHT × DEPTH
19 cm. × 13 cm. × 6 mm. (7.5 in. × 5.1 in. × 0.25 in.)
PRINT METHOD
Silkscreen
PAPER STOCK
Cardboard
NUMBER OF COLORS
4 spot colors: black, silver, white, grey, red
VARNISHES
Transparent base layer over the silver
|
Recordings of Thin Consolation (RoTC)is a Brussels based record label that releases albums from a variety of artists in genres ranging from hip-ho,p to electronic, to jazz and does so in any manner needed, from 12-inch vinyl, to CDs, to MP3s. For the latest electronic jazz release, “Unavoidable Casualty,” by Back & Forth — which the web site describes as “The perfect soundtrack to drink hard liquor alone in a dingy bar” — RoTC, who happen to have a silkscreen studio named the Dr. Merlin Print Shop, opted for a triple-layered cardboard DVD-sized package. They say they like cardboard because it’s cheap and more malleable than plastic. But everyone knows that cardboard is simply awesome, no matter what. The layered cardboards then have a hole for the CD, lined with red or gray felt, which in turn has a hole drilled through it — they described it to us as an “aesthetic hole” and, as far as I know, graphic design could use more aesthetic holes. The feathery illustration, by Camille, is meant to convey the detailed nature of Back & Forth’s music and is silkscreened on the case and the CD itself. This is a look that could be described as Elaborate Cheap.

