Book Recommendations

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Book Recommendations

A selection of books about print
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Also by UnderConsideration

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online
/ Brand New / Displaying opinions, and focusing solely, on corporate and brand identity work.

/ Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

/ Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

/ Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

/ Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

/ Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.


Publishing
/ The 2010 Brand New Awards / 2011, self-published.

/ Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.


Events & Judged Competitions
/ Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

/ Brand New Awards / Celebrating the best identity work produced around the world.

/ FPO Awards / Celebrating the best print work from around the world.



Writing
/ Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

/ Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

/ The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.



Graphic Design
/ Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

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ADV @ UnderConsideration    Peek here for details

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Use Your You View Book

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BY Bryony / ON / Jul.06.2009 / IN / Books
--- Lead Image ---
Project Overview
DESCRIPTION
Use Your You View Book
CLIENT
Wheeling Jesuit University
DATE
March – May 2009
DESIGN CREDITS
160over90. Executive creative director, Darryl Cilli. Creative director, Stephen Penning. Designer, Adam Garcia. Copywriter, Brendan Quinn.
PRINT CREDITS
Paradigm Grafix
TYPE CREDITS
Berthold Aksidenz Grotesk Bold Condensed and Apex New
 Production Details
QUANTITY PRODUCED
15,000
PRODUCTION TIME
Book, 2 weeks.
Bag, 6 weeks.
DIMENSIONS: WIDTH × HEIGHT × DEPTH
8 in × 10 in
PAGE COUNT
40 plus cover
PRINT METHOD
Offset
PAPER STOCK
Cover: 100 lb. Accent Opaque Smooth White Cover.
Interior: Text 70 lb. Accent Opaque.
Poly Bag: .0015 clear USPS heat sealed on three sides with a re-sealable tape at the head (produced by Adart Poly Bag).
NUMBER OF COLORS
Book: CMYK.
Bag: 2 spot inks.
BINDING
Saddle Stitched
OTHER
Short fold on cover with hidden inside front panel.
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.160over90.com

The 2009 View Book set forth by Wheeling Jesuit University in West Virginia was placed inside a poly bag which, even if you only see blue, was printed in two colors—first an opaque white layer was printed, followed by the blue ink. The book which was placed inside the bag has a few details worth noting, as explained by Stephen Penning:

The front cover of the piece is 1.5” short of the face. There is a 3” gate fold scored and folded into the inside front cover. This is so the reader can find an ‘easter egg’ of sorts if they dig a little deeper. The shorter cover also gives the reader a glimpse of the inside front cover.

Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book

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Many thanks to our ADV @ UnderConsideration Partners

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About

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/ FPO is a division of UnderConsideration LLC, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

/ FPO is run with Six Apart’s MovableType 4.2

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/ All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s permission is strictly prohibited; all work shown is copyright of its designer and/or its producer or client


/ FPO reserves the right to delete any comment deemed offensive or unnecessary


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