DESCRIPTION
Use Your You View Book
CLIENT
DATE
March – May 2009
DESIGN CREDITS
160over90. Executive creative director, Darryl Cilli. Creative director, Stephen Penning. Designer, Adam Garcia. Copywriter, Brendan Quinn.
PRINT CREDITS
TYPE CREDITS
Berthold Aksidenz Grotesk Bold Condensed and Apex New
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QUANTITY PRODUCED
15,000
PRODUCTION TIME
Book, 2 weeks.
Bag, 6 weeks. DIMENSIONS: WIDTH × HEIGHT × DEPTH
8 in × 10 in
PAGE COUNT
40 plus cover
PRINT METHOD
Offset
PAPER STOCK
Cover: 100 lb. Accent Opaque Smooth White Cover.
Interior: Text 70 lb. Accent Opaque. Poly Bag: .0015 clear USPS heat sealed on three sides with a re-sealable tape at the head (produced by Adart Poly Bag). NUMBER OF COLORS
Book: CMYK.
Bag: 2 spot inks. BINDING
Saddle Stitched
OTHER
Short fold on cover with hidden inside front panel.
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The 2009 View Book set forth by Wheeling Jesuit University in West Virginia was placed inside a poly bag which, even if you only see blue, was printed in two colors—first an opaque white layer was printed, followed by the blue ink. The book which was placed inside the bag has a few details worth noting, as explained by Stephen Penning:
The front cover of the piece is 1.5” short of the face. There is a 3” gate fold scored and folded into the inside front cover. This is so the reader can find an ‘easter egg’ of sorts if they dig a little deeper. The shorter cover also gives the reader a glimpse of the inside front cover.
