DESCRIPTION Use Your You View Book CLIENT Wheeling Jesuit University DATE March – May 2009 DESIGN CREDITS 160over90. Executive creative director, Darryl Cilli. Creative director, Stephen Penning. Designer, Adam Garcia. Copywriter, Brendan Quinn. PRINT CREDITS Paradigm Grafix TYPE CREDITS Berthold Aksidenz Grotesk Bold Condensed and Apex New

QUANTITY PRODUCED 15,000 PRODUCTION TIME Book, 2 weeks. Bag, 6 weeks. DIMENSIONS: WIDTH × HEIGHT × DEPTH 8 in × 10 in PAGE COUNT 40 plus cover PRINT METHOD Offset PAPER STOCK Cover: 100 lb. Accent Opaque Smooth White Cover. Interior: Text 70 lb. Accent Opaque. Poly Bag: .0015 clear USPS heat sealed on three sides with a re-sealable tape at the head (produced by Adart Poly Bag). NUMBER OF COLORS Book: CMYK. Bag: 2 spot inks. BINDING Saddle Stitched OTHER Short fold on cover with hidden inside front panel.

The 2009 View Book set forth by Wheeling Jesuit University in West Virginia was placed inside a poly bag which, even if you only see blue, was printed in two colors--first an opaque white layer was printed, followed by the blue ink. The book which was placed inside the bag has a few details worth noting, as explained by Stephen Penning:

The front cover of the piece is 1.5" short of the face. There is a 3" gate fold scored and folded into the inside front cover. This is so the reader can find an 'easter egg' of sorts if they dig a little deeper. The shorter cover also gives the reader a glimpse of the inside front cover.

Any discussion concerning the future of, or the current state for that matter, of print design must address sustainability.

Is the plastic bag contributing to the design such that it is worth the environmental reprecussions of its existence? Was it worth the 6 weeks of production time? I am not convinced.

What it kind of feels like is an afterthought. They had this cute little flap, and they realized that the thing wasn't going to fare well in the mail since it doesn't stay closed. So they had to come up with a fix- the book was already designed and ready for print, and that flap was just too darn cute. So, instead of solving the problem from the ground-up, they put a heat sealed on three sides with a re-sealable tape at the head plastic band-aid on the thing.

The Adart website indicates that they do offer some "eco-friendly" options. Have the designers opted for the degradable version, or have they blatantly and ignorantly ignored a somewhat less evil bag from the same company?

If the former, admirable in that consideration was taken, but still concerning in that the degradable bag is still oil based and emits carbon dioxide as it degrades. If the latter, simply despicable.

This piece has waste written all over it. In really big type. It screams excess. Is that what compelling print design is in the 21st century? Excess? It seems it should be quite the opposite.

And I'm only rotating my printed material ninety degrees if I'm getting to see a naked woman.

Kelly, you don't even know if the bag is "eco-friendly" or not, some come down from that high horse.

Hi Bethany, I am not on a high horse; I am simply asking questions that need to be asked.

To not discus it is a disservice to the progression of print design. Let us not ignore issues that are blatantly present- in favor of petting pretty design.

Another point I made is that a truly eco-friendly plastic does not exist.

I think the plastic bag was a nice visual touch. I'm not sure that it is sustainable in any way, but of course I don't know for sure.

Kelly, do you have any suggestions for a different treatment than the plastic bag?

To be honest I hate Gate Folds, it defeats the purpose of a cover unless the page that is exposed is made of a cover like stock.

Kelly, I to am passionate about the environment but sometimes the lesser of the two evils is the best option. At the very least it is a step in the right direction if it is biodegradable bag.
Also if you are so against the bag then why not be against the whole book? They could of done it as a downloadable file? Producing much less waste.

I agree with Nicole. Lets get a bit real, this is blog about 'printing' not save the whales, which, I wish the Japanese would do!

At least the plastic bag is re-sealable/reusable, which would make it a pretty useful waste.

Hi agree with Kelly and agree with Chris. I think printing has a direct effect on the environment as 90% of it is immediately wasted but is this the forum for it is the question Chris has asked and he has certainly asked it well and with such passion. Well I ask you this - what do the whales and squirrels and plants and most importantly God himself think of this? Well God what have got to say for yourself? You made this rather wasteful book. What are you going to do about it? Now I think we are really getting down to it.

If we're going to talk about oil use, let's not forget the elephant in the room: personal transportation. Each and every school day, just me taking my daughter to and from school uses as much oil as manufacturing roughly 100 plastic bags. Well, it would if I drove her to and from school in an SUV.

Are'nt both the bag and the book recyclable
which can counter balance the environmental impact

I like the book and bag !

Thank you all for your thoughts on this piece.

The concept of the book was to communicate the school's educational philosophy which includes but is not limited to learning through discovery. We chose to communicate this both through the engineering and layout of the piece.

As with all pieces we create, we let the concept drive the content and the content drive the design. All items were considered in the aggregate and the bag was not an afterthought. It was, like the folded flap and other items in the book, a component used to entice the curiosity of prospective students.

Competition among colleges for students is high. What was most important to us and to Wheeling Jesuit was that we not only attract good students but that we attract the right students. If we succeed, and help them bring in a class of curious thinkers the net effect for both the students that go on to pursue lives of purpose and the faculty that influence them is huge. That effect begins when a prospective student decides to open this view book over the thirty or so other view books that they receive and the mailing mechanism (in this case a poly-bag) plays a role in that decision.

Nevertheless, the concerns about sustainability are valid. Admittedly this is not the most sustainable piece that we have ever produced. It is also not as wasteful as suggested. During the printing process we put as much content up on a sheet as possible to cut down on excess paper. We chose a saddle stitch for the binding as opposed to a technique that utilizes glues or other toxins and the pieces are assembled by hand by the staff at Wheeling Jesuit to reduce waste.

We continue to make best efforts in producing work that is as sustainable as possible while also balancing the budgets, goals and expectations of our clients. It is a challenge but one that we embrace.

I like the design. It's always good to think about the environment and I think Kelly made a good point, I actually didn't consider that side of it at all until I read the comment.

And I appreciate Stephen for commenting to give us a little more information on the piece and address the comments that were made!

Thank you Stephan!

Considering your target audience... spot on and good work. (mind the pun)

I love this blog and I'm more a picture person than a reading person and maybe this environmental discussion serves as a reason to explain a little bit more in the post it self to avoid people jumping to conclusions.

P.S I still hate gate folds but we all have our pet hates. Maybe one day that may change.

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