A simple item with various complicated details, including multiple paper stocks, different printing techniques and a tricky binding. This sketchbook caught my eye not only because of its perfect size, and the fact that the wire-o allows me to conveniently fold it over, but the paper color and the cover. Most sketchbooks tend to use white paper, or a more subtle cream color — I like the boldness of this vanilla tone. And the cover has a depth of texture and pattern derived from the use of a wrap-around label and three hits of opaque white ink:
I wanted the cover to be somewhat elegant and understated, and I knew I wanted to use a colored, textured stock to give it a nice tactile quality. The triple hit of white was not something I had done previously, but after consulting with Brad Scull from Yorke (the printer), it seemed a solution that would work with those two requirements, and the varying opacities of each pass gave the illustration some extra visual interest.
A successful goal that I will happily tote around in my bag.


Wrap around sticker.

Slots for a bookmark, and other personal items.


Detail of inside back cover slot where you can keep found items.

Here you can see every item needed for this hidden binding, including the thicker cardboard that provides a sturdy weight to the back cover for easier use.

Triple hit of opaque white ink allows for various degrees of tone to create subtle changes in the pattern.

Editor of FPO and co-founder of UnderConsideration LLC.
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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