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2009

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BROWSE


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Client

Sternberg Press in collaboration with Iaspis


Quantity Produced

3,000


Production Cost

$17,500


Production Time

3 weeks

Dimensions (Width × Height × Depth)

235 mm × 325 mm (9.25 in × 12.79 in)
Insert, 213 mm × 276 cm (8.38 in × 10.86 in)


Page Count

72


Paper Stock

Inlay, Munken Elk 80g
Cover and insert, Tom & Otto coated


Number of Colors

Inlay, CMYK
Cover, PMS + silver foil
Insert, CMYK + silver foil

Varnishes

Press coating on cover


Binding

Side stitching


Typography

Chronicle Text Chronicle Display by Hoefler & Frere-Jones

 

Voice Over is a publication “on staging, activism and performative strategies in contemporary art practices”, that was launched during the opening days of the 2009 Venice Biennale and distributed worldwide by Sternberg Press. This particular issue showcases the work of five different artists, one of which presented a circumstance best narrated by the designer:

One of them wanted to get the impression of photographs printed on mirrors. We achieved this with a new technique whereby you can print silver foil in an offset printing machine (The Heidelberg Foilmaster). Ekotryck in Sweden has one of these monster-machines, as we found out. We used this method for the insert — an 8-page foldout in the middle in a smaller size. The cover is also printed in this machine but with a grey pantone together with the silver foil, and a beige pantone on the inside of the cover.

So far I have only seen this foil technique printed once a few years back and I can say it is an amazing looking technique — hopefully they are working hard at making it more ecological since at that point it was not. The depth achieved in the foil is amazing and the overall feel is one to be remembered.

Voice Over Magazine ---Voice Over Magazine ---Voice Over Magazine ---Voice Over Magazine ---Voice Over Magazine ---Voice Over Magazine ---Voice Over Magazine ---Voice Over Magazine

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Voice Over Magazine

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Production Method

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Design

Art direction and design: Stefania Malmsten
Design: Ulrika Hellberg

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Printing

Inlay, V-Tab, Västerås, Sweden
Cover and insert, EkotryckRedners, Stockholm, Sweden

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 19, 2009

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Filed Under

Magazines

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End