DESCRIPTION Voice Over Magazine CLIENT Sternberg Press in collaboration with Iaspis DATE March – June 2009 DESIGN CREDITS Art direction and design: Stefania Malmsten Design: Ulrika Hellberg PRINT CREDITS Inlay, V-Tab, Västerås, Sweden Cover and insert, EkotryckRedners, Stockholm, Sweden TYPE CREDITS Chronicle Text Chronicle Display by Hoefler & Frere-Jones

QUANTITY PRODUCED 3,000 PRODUCTION COST $17,500 PRODUCTION TIME 3 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 235 mm × 325 mm (9.25 in × 12.79 in) Insert, 213 mm × 276 cm (8.38 in × 10.86 in) PAGE COUNT 72 PRINT METHOD Inlay, Web offset. Cover and insert, offset with cold foil. PAPER STOCK Inlay, Munken Elk 80g Cover and insert, Tom & Otto coated NUMBER OF COLORS Inlay, CMYK Cover, PMS + silver foil Insert, CMYK + silver foil VARNISHES Press coating on cover BINDING Side stitching

Voice Over is a publication “on staging, activism and performative strategies in contemporary art practices”, that was launched during the opening days of the 2009 Venice Biennale and distributed worldwide by Sternberg Press. This particular issue showcases the work of five different artists, one of which presented a circumstance best narrated by the designer:

One of them wanted to get the impression of photographs printed on mirrors. We achieved this with a new technique whereby you can print silver foil in an offset printing machine (The Heidelberg Foilmaster). Ekotryck in Sweden has one of these monster-machines, as we found out. We used this method for the insert — an 8-page foldout in the middle in a smaller size. The cover is also printed in this machine but with a grey pantone together with the silver foil, and a beige pantone on the inside of the cover.

So far I have only seen this foil technique printed once a few years back and I can say it is an amazing looking technique — hopefully they are working hard at making it more ecological since at that point it was not. The depth achieved in the foil is amazing and the overall feel is one to be remembered.