DESCRIPTION Bloom Poster CLIENT AIGA DESIGN CREDITS A team of volunteers and AIGA members: Jeff Barlow, Dawn Carlson, David Ehlert, Daisy Fry, Geoff Gray, Kristine Johnson, Jeff LaCoste, Sprague Minger PRINT CREDITS Ink by the volunteers, steamroller driven by Jenny Wilkinson TYPE CREDITS Gotham Bold

QUANTITY PRODUCED 5 PRODUCTION COST $100 + donated paper PRODUCTION TIME 2 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 36 in × 48 in PRINT METHOD Linoleum-cut letterpress by steamroller with sponge ink splats from second story PAPER STOCK Cold-press watercolor paper NUMBER OF COLORS Black + 3 to 5 splats

If ever there was a “for the love of the game” poster competition, this one would be a sure contender. After what I can only assume were endless hours of linoleum carving, the poster was ready for a unique production process thanks to a group of AIGA Seattle volunteers as they took part in the 8th Annual Wayzgoose celebration at SVC Seattle: Mixing the ink and applying it to the linoleum seemed to be common and rudimentary, that is until you see the paper sandwiched between the carving and a large piece of wood ready to be run over by the steamroller that slowly approaches.

Five copies were printed that were as similar to each other as this process allows, but a unique flair was to be added to each poster. Armed with ink and sponges the team climbed the stairs and positioned themselves above the posters, two stories up, and started dripping and slapping the colorful blooms that make this poster so extraordinary.

You need only to watch the video below to be incredibly jealous of the fun and success this lucky group of designers enjoyed.