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BROWSE


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Client

DRK Kliniken Berlin


Quantity Produced

3,000


Production Cost

€9,000


Production Time

3 weeks

Dimensions (Width × Height × Depth)

A4: 210mm ×� 297 mm ×� 8 mm (8.26 in ×11.69 in × 0.31 in)


Page Count

48 + cover


Paper Stock

Uncoated "Munken Polar" 130 and 300 gsm


Number of Colors

3 spot colours: Black, Silver and Red

Varnishes

Spot UV varnish on cover (red heart)


Binding

Perfect binding, sewn into sections, cover with flaps


Typography

Myriad, Minion and Minion Expert

 

There is no avoiding the recent shift that annual reports have undergone due to both economic circumstances and technological advances. In an area where budgets are quickly diminishing, and page counts are slashed more often than not, it is refreshing to find a simple and evocative solution such as what Pentagram designed for DRK Kliniken Berlin.

With the limited use of three inks, red black and silver, a smooth uncoated sheet of paper and an array of illustrations the report evokes a strong voice and a unique personality. Wishing I could understand the text held within, I am captured by the visual interpretations of each message, wondering exactly how a row boat relates to apples, to a square and a rose…

Beautifully crafted, and exquisitely printed I am happy to have a copy in our archives.

More information about the project can be found on Pentagram’s web site.

DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report ---DRK Kliniken Berlin Triannual Report

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DRK Kliniken Berlin Triannual Report

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Production Method

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Design

Pentagram, Berlin.
Creative Direction and Design: Justus Oehler
Design and Artwork: Josephine Rank

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Printing

Druckerei H. Heenemann

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 22, 2009

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Filed Under

Annual Reports
Catalogues

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End