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BROWSE
Dimensions (Width × Height × Depth)
A4: 210mm × 297 mm × 8 mm (8.26 in ×11.69 in × 0.31 in)
Page Count
48 + cover
Paper Stock
Uncoated "Munken Polar" 130 and 300 gsm
Number of Colors
3 spot colours: Black, Silver and Red
There is no avoiding the recent shift that annual reports have undergone due to both economic circumstances and technological advances. In an area where budgets are quickly diminishing, and page counts are slashed more often than not, it is refreshing to find a simple and evocative solution such as what Pentagram designed for DRK Kliniken Berlin.
With the limited use of three inks, red black and silver, a smooth uncoated sheet of paper and an array of illustrations the report evokes a strong voice and a unique personality. Wishing I could understand the text held within, I am captured by the visual interpretations of each message, wondering exactly how a row boat relates to apples, to a square and a rose…
Beautifully crafted, and exquisitely printed I am happy to have a copy in our archives.
More information about the project can be found on Pentagram’s web site.
DRK Kliniken Berlin Triannual Report
Production Method
Design
Pentagram, Berlin.
Creative Direction and Design: Justus Oehler
Design and Artwork: Josephine Rank
Printing
Druckerei H. Heenemann
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 22, 2009
Filed Under
Annual Reports
Catalogues
Tagged with
annual report
emboss
flaps
offset
silver
spot uv varnish
uncoated
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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