DESCRIPTION University of Wisconsin-Madison Visiting Book CLIENT University of Wisconsin-Madison DATE March 2009-July 2009 DESIGN CREDITS Swink: Drew Garza, Yogie Jacala and Shanan Galligan PRINT CREDITS Suttle-Straus TYPE CREDITS DIN, Gotham, Futura

QUANTITY PRODUCED 1,000 PRODUCTION COST $14,500 PRODUCTION TIME 3 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 8 in × 10 in × .25 in PAGE COUNT 20 pages + Four 7-panel barrel-roll pages + 12 perforated cards PRINT METHOD Offset PAPER STOCK Book jacket: 62 lb Yupo Transparent Text Book cover: Neenah Classic Crest Smooth Recycled Solar White 165lb Cover Interior: French DurOtone Butcher Off White Text 80 lb Perforated cards: Mohawk Super Fine Ultra White Eggshell Cover 80 lb NUMBER OF COLORS Book jacket: 1 spot Cover, interior and perforated cards: CMYK Barrel-roll: 2 spot BINDING Saddle stitched The whole book was saddle stitched and then binded along the .375 backbone-stitch of the backcover score line

Approached to develop the materials for the 2008 American Indian Curatorial Practice (AICP) symposium, the team at Swink set out to design an interactive multi-faceted book that clearly represented the various voices and moving parts that are involved in a curatorial show.

The goal was to create a document that records, in paper, what the Visiting symposium did in real life. The upshot was a fairly complicated set of barrel-roll articles, perforated art cards, and central booklet, that all needed to weave together into a single booklet. Finding the right way to bind the booklet so the various art and writing pieces could be interspersed with the body of the book was by far the most complicated part of the process.

If you want a more in depth description of the various parts that compromise this project, and the thinking behind each one, mosey on over to Swink.

A lot of careful thinking had to take place before producing this book, careful considerations in the pagination, the stock selection, the placement of each piece according to size and story… yet, one final surprise was revealed at the very last minute. The selected weight of Yupo for the jacket was to thick for the score, which was not holding up — a slight perforation had to be used instead.