DESCRIPTION Boldrocchi Centenary Book CLIENT Boldrocchi Group DATE March 2009 DESIGN CREDITS Cacao Design Creative direction: Mauro Pastore, Masa Magnoni, Alessandro Floridia Design: Alessandro Floridia Photography: Matteo Gastel Writing: Alberto Caspani PRINT CREDITS Fontegrafica TYPE CREDITS Luxury Fonts by House Industries

QUANTITY PRODUCED 1,000 PRODUCTION COST Not Disclosed PRODUCTION TIME 12 days DIMENSIONS: WIDTH × HEIGHT × DEPTH 320 mm × 300 mm (12.59 in × 11.81 in) PAGE COUNT 100 PRINT METHOD Cover: Silkscreen Interior: Offset PAPER STOCK Coated Paper, 170 gr. NUMBER OF COLORS Cover: 2 spot inks Interior: CMYK + titanium silver BINDING Perfect binding OTHER Curved aluminum cover

Anniversaries are meant to be celebrated, and centenaries are often accompanied by a unique story book, one that challenges designers to tell the story in a compelling and striking manner. Such was the case for Cacao Design in Italy, whose team succeeded in encompassing 100 years of the Boldrocchi Group — an italian metal factory that has reached worldwide leadership in the construction of metal fans — in an aluminum, curved volume.

Metal and its forms are the basis of the inspiration for this “design object”, a prestigious volume that tells a story and actuality of the firm, through a journalistic/biographic cut and a selection of high emotional impact images, moreover strengthened in the printing phase by using titanium silver ink mixed with CMYK to showcase the metals.

While the interior of the book is beautifully printed, with the metals truly the heroes due to the silver titanium ink, it was the shape of the book that first caught my attention:

The cover (and the back cover) is made with a foil of aluminium, which has been printed with two silk screen colors in order to have the graphic elements and text visible with a tone on tone effect and then curved in order to have this very unique effect. The whole brochure is curved, as a phisycal example of what Boldrocchi does in its business: at the end, they work with metal and create curved pieces good to be used as fans or other products.