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Johanna’s Birthday Invitation
DESCRIPTION
Johanna's Birthday Invitation
CLIENT
Johanna
DATE
June 2009
DESIGN CREDITS
PRINT CREDITS
I-Store
TYPE CREDITS
Helvetica Neue
DIN |
QUANTITY PRODUCED
80
PRODUCTION TIME
4 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
11 cm × 15 cm (4.3 in × 6 in)
PRINT METHOD
Offset
PAPER STOCK
Coated 270g
NUMBER OF COLORS
1 spot (PMS 485)
|
IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.lundgrenlindqvist.se
Some people, like children, are attracted to shiny objects. I, have discovered, am attracted to red glossy objects. Seriously, there is little holding me back from licking this invitation. But print fetishes aside, this simple invitation for Johanna’s 20th birthday party is quite a sight, and there is a bonus visual play in the seemingly abstract numbers, which had to be explained to me, since my powers of comprehension sometimes fail me. The big numbers are “20” two times, one in the right orientation and the other mirrored vertically. Through the magic of gradation, the resulting figures reveals 26 on the bottom read left to right, and an 07 on the top row, read right to left — this happens to be the day of the party, July 26 or 07-26.
Lickable and smart!
For some key pointers of where to look for the mystery numbers roll over image below.
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Many thanks to our ADV @ UnderConsideration Partners
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