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BROWSE


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Client

Matteo Gastel


Quantity Produced

1,000


Production Cost


Production Time

3 days

Dimensions (Width × Height × Depth)

85 mm × 45 mm (3.34 in × 1.77 in)


Page Count


Paper Stock

Pachica 407 gr.


Number of Colors

Varnishes


Binding


Typography

Helvetica Neue

 

Mauro Pastore, who was also involved with the Boldrocchi Centenary Book, also developed the identity and business card for the main photographer of the book: Matteo Gastel.

Matteo Gastel is a fashion and life style fotographer, active in New York and Milan. His capacity to see beyond things, an absolutey essential characteristic for a good photographer, constitutes the basic concept of this business card.

Now, you might be wondering what is going on with the business card and what does “heat” from the Print Method field actually mean, and I will be the first to admit it took me a little while to figure it out. It turns out that this particular paper becomes partially transparent when heated and embossed—and so the visual and tactile impact directly relates to the work and approach of this bi-continent photographer.

Matteo Gastel Business Card --- Matteo Gastel Business Card --- Matteo Gastel Business Card

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Matteo Gastel Business Card

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Production Method

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Design

Cacao Design
Creative direction: Mauro Pastore, Masa Magnoni, Alessandro Floridia
Design: Alessandro Floridia

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Printing

Fontegrafica

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 16, 2009

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Filed Under

Business Cards

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Tagged with




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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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