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Matteo Gastel Business Card
DESCRIPTION
Matteo Gastel Business Card
CLIENT
DATE
July 2008
DESIGN CREDITS
Cacao Design
Creative direction: Mauro Pastore, Masa Magnoni, Alessandro Floridia Design: Alessandro Floridia PRINT CREDITS
TYPE CREDITS
|
QUANTITY PRODUCED
1,000
PRODUCTION TIME
3 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
85 mm × 45 mm (3.34 in × 1.77 in)
PRINT METHOD
Embossing and heat
PAPER STOCK
Pachica 407 gr.
|
IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.matteogastel.com
Mauro Pastore, who was also involved with the Boldrocchi Centenary Book, also developed the identity and business card for the main photographer of the book: Matteo Gastel.
Matteo Gastel is a fashion and life style fotographer, active in New York and Milan. His capacity to see beyond things, an absolutey essential characteristic for a good photographer, constitutes the basic concept of this business card.
Now, you might be wondering what is going on with the business card and what does “heat” from the Print Method field actually mean, and I will be the first to admit it took me a little while to figure it out. It turns out that this particular paper becomes partially transparent when heated and embossed—and so the visual and tactile impact directly relates to the work and approach of this bi-continent photographer.
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Many thanks to our ADV @ UnderConsideration Partners
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