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2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


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Client

Texas State University, Texas State Alumni Association


Quantity Produced

1,850


Production Cost

$14,000


Production Time

2 weeks

Dimensions (Width × Height × Depth)

7.75 in × 7.75 in × .75 in


Page Count

Booklet: 24 pages + cover


Paper Stock

Cover: classic crest epic black 120 lb.
Interior: loe dull cream book 100 lb.


Number of Colors

Booklet: 2 spot (Black plus PMS 872)
Cards: CMYK
Band: 1 spot (PMS 872)

Varnishes

Aqueous


Binding

Saddle stitched


Typography

Baskerville MT Pro and Grotesque MT

 

With the Strutters, the university dance team, celebrating its 50th anniversary, the Marketing Office of Texas State University set out to design an invitation for the fund-raiser event that would be taking place.

The university has few long-standing traditions, so it was important that our piece convey the historic context of this campus organization. The entire invitation package was designed with this in mind, and was presented as a keepsake. While the invitation itself provides the history of the Strutters organization, the entire package symbolizes the excellence and quality that this dance team has always stood for and is meant to evoke a strong sense of nostalgia and pride that the members undoubtedly have for their time on the team.

A custom made box is wrapped with a gold band to which a personalized name card is attached for each recipient. Within the box one can find a booklet with photos, bios and general information about the anniversary. Also in the box and RSVP card and matching envelope as well as five postcards depicting the silent auction items that will be available at the event.

With a nice balance established between the traditional and the more contemporary, this piece surely caught my eye—and no, it wasn’t just the gold that did it. It was all of the different details that quietly complement each other in a subtle choreography of elements and interactivity.

Texas State Alumni Association Invitation --- Texas State Alumni Association Invitation --- Texas State Alumni Association Invitation

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Texas State Alumni Association Invitation

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Production Method

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Design

Texas State University-San Marcos Office of University
Design: Sean Barnes, Hoyt Haffelder
Writing: Mary-Love Bigony, Yvonne Taylor
Photography: Chandler Prude and Colter Ray

Historic photography courtesy of Barbara Guinn Tidwell and Pond Studio
Contemporary photography by Chandler Prude and Colter Ray

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Printing

Capitol Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 1, 2009

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Filed Under

Invitations

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End