DESCRIPTION This is Ed # 13 Balance CLIENT NewPage Corporation DESIGN CREDITS Froeter Design Company, Inc. April 2009 - September 2009 PRINT CREDITS Lake County Press TYPE CREDITS Link and Trade Gothic

QUANTITY PRODUCED 40,000 PRODUCTION TIME 3 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 6 in. × 9.125 in. × .25 in. PAGE COUNT 38 + cover PRINT METHOD Offset PAPER STOCK Arbor Plus Coated: 100 lb Gloss Cover, 100 lb Dull and Gloss Text NUMBER OF COLORS 100% vegetable-oil based inks: 3 Spot colors + 1 Metallic ink + CMYK VARNISHES Gloss, satin and dull spot UV varnishes and coatings BINDING Wire-O by Phoenix Binding OTHER Also includes a die-cut rotating wheel on grommet plus microperforation pop-out tabs

As your hands touch this brochure, it is hard to believe just how green the entire production truly is. From a beautiful coated sheet using 30% post-consumer recycled fiber to vegetable based inks, it is perhaps best to give you the hardcore details:

Ed #13 is printed on Arbor Plus®, which carries three chain-of-custody certifications (tri-certified to FSC, SFI and PEFC). Arbor Plus is manufactured in North America and contains 30 percent post-consumer recycled fiber. This paper complies with Lacey Act Requirements.

This entire report was printed with 100% vegetable-oil based inks on recycled paper that contains 30 percent post-consumer waste. The electricity used to print this report was 100 % offset with renewable energy credits (REC’s) generated from wind power in the U.S. Also, our printer recycled virtually all manufacturing materials associated with the production of this project employing a Zero Landfill Policy for Non-Hazardous Manufacturing Waste.

This issue used 23,834 lbs. of 30 % post-consumer waste paper. The environmental savings from using this paper in lieu of virgin paper is equivalent to:
Wood usage: 11 trees not cut down
Wastewater: 35,542 gallons of wastewater flow saved
Solid waste: 2,158 lbs. of solid waste not generated
Greenhouse gasses: 7,398 lbs. net greenhouse gases prevented
Energy: 25,000,000 BTU’s energy not consumed

The source of these calculations is the Paper Calculator.

Beautiful in its design and selected photography, beautiful in production values and considerations this brochure is also greatly interactive as you touch the finishes, varnishes, and textures… as you play with the rotating wheel and dig deeper into the hidden messages waiting for your information discovery.

More information about the Ed series and sample requests.

Of Note: This page has a nice thick varnish texture that makes the page feel like sand.