ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


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Client

Self-promotion


Quantity Produced

1650


Production Cost

$3,500


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

20.75 in × 28 in


Page Count


Paper Stock

Neenah Classic Crest, Potomac Blue


Number of Colors

1 Spot

Varnishes


Binding


Typography

Custom lettering

 

As a combination of disclaimer and introduction I have had the pleasure of working with Toronto-based illustrator Ben Weeks on one project late last year, as well as sharing a cup of coffee sometime when he visited Brooklyn. He is both a fantastic illustrator/letterer and a friendly coffee sharer. (This doesn’t mean you have to ask us for coffee to get on FPO!). Knowing his work, it was great to receive a large promo from him in the mail that didn’t show any of his work, but instead it was a fold-out poster that depicted, in his signature wobbly style, all of his many loves, from Speak Up (circled in pink marker just for us), to NASA, to Paul Rand, to a number of design books and publications, and a myriad other things, all sweetly printed purple on an off-white paper. And, yes, coffee (or tea?) is one of his loves.

Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo --- Ben Weeks Has Many Loves Promo

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“Ben Weeks Has Many Loves” Promo

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Production Method

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Design

Design: Underline Studio
Illustration: Ben Weeks

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Printing

Andora Graphics

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 16, 2009

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Filed Under

Self promotion

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End