DESCRIPTION Route 66: The Road Taken Booklet CLIENT DCC (Digital Color Concepts) Edward Keating DATE May – October 2009 DESIGN CREDITS Decker Design Creative Direction and Design: Lynda Decker Photography: Edward Keating PRINT CREDITS DCC TYPE CREDITS Sentinel by Hoefler & Frere-Jones

QUANTITY PRODUCED As needed DIMENSIONS: WIDTH × HEIGHT × DEPTH 11 in × 14 in PAGE COUNT 16 PRINT METHOD Offset PAPER STOCK Booklet: Finch Fine, 100 lb. Cover and 100 lb. Text Wrap: Curious Flex 29 lb. Text NUMBER OF COLORS Booklet: 3 spot UV (2 blacks + PMS 8003) Wrap: One spot (PMS 8003) BINDING Saddle stitched

While it is not unusual for printers to promote their work via photography, it is not every day that at designer sets out to create a series of booklets that will do just this. Lynda Decker, from Decker Design, and president of DCC Don Terwilliger were chatting one day about marketing in the recession when the idea started to take form. Lynda then set out to call photographers that she admired and trusted figuring out how to make the series work. One book is completed, two more are in the works, and only the last installment needs a photographer.

Ed Keating is the first participant. He told me several years ago that he had images from shooting Route 66 that he had hoped to make into a book one day. Lynn Johnson is a National Geographic photographer whom I feel has particular sensitivity in shooting women—her work reflects such strength and beauty under hardship. Paula Kelly is a graphic designer who shoots nightscapes…

As you flip through the pages of this book you are swallowed by the photography which is deliciously printed with the utmost care — you can tell — and the narrative helps you navigate from image to image.

Our intent is to show how powerful print is. My job is to take a body of work from each of these individuals, edit and craft the visual narrative. Each book in the series will be the same size, but the paper and the typography will be different. For example, for Lynn’s piece I asked a writer friend to write some prose to go along with the moods of the images.

I look forward to the next installments of this series, to see how paper, designer, writer and printer come together to portray the images of each talented photographer.