DESCRIPTION
1.1 Architects Brochure
CLIENT
DATE
January — February 2008
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
|
QUANTITY PRODUCED
300
PRODUCTION COST
AUS$3,000 (US$2,725)
PRODUCTION TIME
7 Days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
210 mm × 297 mm (8.25 in × 11.6 in) with oversized cover
PRINT METHOD
Offest
Digital PAPER STOCK
Stephen, Uncoated 110gsm by Spicers Paper
NUMBER OF COLORS
Offset: 1 spot (black)
Digital: CMYK VARNISHES
Pearl Foil on the Cover
BINDING
Elastic Band
|
This brochure for Melbourne, Australia-based 1.1 Architects (pronounced One to One) is part of a bigger identity project designed by COÖP, also in Melbourne. The identity hinges on a three-dimensional photographic cube — or as they more lucidly explain, “based on the geometric principals of the tesseract (a four-dimensional cube) where imagination and varying inputs create many possible angles” — that lives in the outside world and is photographed against banal environments which in turn become the architecture firm’s brand imagery. From this magic cube, a patterning system was developed, and you can see it in action in the cover of the brochure, printed as a pearlescent foil on a nice thick layer. The guts of the brochure are printed in two different methods: in offset to have the standard information of the firm conveyed and then other spreads are printed digitally in color to be able to show different images as needed. The whole brochure comes together with an elastic band that acts as the binding method, keeping the cover and pages together, and exchangeable. It’s always great to see strong ideas, typography, photography and production come together in one nice package.

