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1.1 Architects

Quantity Produced


Production Cost

AUS$3,000 (US$2,725)

Production Time

7 Days

Dimensions (Width × Height × Depth)

210 mm × 297 mm (8.25 in × 11.6 in) with oversized cover

Page Count

Paper Stock

Stephen, Uncoated 110gsm by Spicers Paper

Number of Colors

Offset: 1 spot (black)
Digital: CMYK


Pearl Foil on the Cover


Elastic Band


Akkurat Regular and Akkurat Mono


This brochure for Melbourne, Australia-based 1.1 Architects (pronounced One to One) is part of a bigger identity project designed by COÖP, also in Melbourne. The identity hinges on a three-dimensional photographic cube — or as they more lucidly explain, “based on the geometric principals of the tesseract (a four-dimensional cube) where imagination and varying inputs create many possible angles” — that lives in the outside world and is photographed against banal environments which in turn become the architecture firm’s brand imagery. From this magic cube, a patterning system was developed, and you can see it in action in the cover of the brochure, printed as a pearlescent foil on a nice thick layer. The guts of the brochure are printed in two different methods: in offset to have the standard information of the firm conveyed and then other spreads are printed digitally in color to be able to show different images as needed. The whole brochure comes together with an elastic band that acts as the binding method, keeping the cover and pages together, and exchangeable. It’s always great to see strong ideas, typography, photography and production come together in one nice package.

1.1 Architects Brochure --- 1.1 Architects Brochure --- 1.1 Architects Brochure --- 1.1 Architects Brochure --- 1.1 Architects Brochure --- 1.1 Architects Brochure --- 1.1 Architects Brochure --- 1.1 Architects Brochure


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 9, 2009


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End