ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
1.1 Architects
Quantity Produced
300
Production Cost
AUS$3,000 (US$2,725)
Production Time
7 Days
Dimensions (Width × Height × Depth)
210 mm × 297 mm (8.25 in × 11.6 in) with oversized cover
Page Count
–
Paper Stock
Stephen, Uncoated 110gsm by Spicers Paper
Number of Colors
Offset: 1 spot (black)
Digital: CMYK
This brochure for Melbourne, Australia-based 1.1 Architects (pronounced One to One) is part of a bigger identity project designed by COÖP, also in Melbourne. The identity hinges on a three-dimensional photographic cube — or as they more lucidly explain, “based on the geometric principals of the tesseract (a four-dimensional cube) where imagination and varying inputs create many possible angles” — that lives in the outside world and is photographed against banal environments which in turn become the architecture firm’s brand imagery. From this magic cube, a patterning system was developed, and you can see it in action in the cover of the brochure, printed as a pearlescent foil on a nice thick layer. The guts of the brochure are printed in two different methods: in offset to have the standard information of the firm conveyed and then other spreads are printed digitally in color to be able to show different images as needed. The whole brochure comes together with an elastic band that acts as the binding method, keeping the cover and pages together, and exchangeable. It’s always great to see strong ideas, typography, photography and production come together in one nice package.
1.1 Architects Brochure
Production Method
Design
COÖPCreative Direction: Paul Fuog, Dan Honey
Design: Paul Fuog
Printing
Bambra Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 9, 2009
Filed Under
Brochures
Tagged with
brochure
elastic band
offset
pearlescent
varnish
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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