DESCRIPTION 1.1 Architects Brochure CLIENT 1.1 Architects DATE January — February 2008 DESIGN CREDITS COÖPCreative Direction: Paul Fuog, Dan Honey Design: Paul Fuog PRINT CREDITS Bambra Press TYPE CREDITS Akkurat Regular and Akkurat Mono

QUANTITY PRODUCED 300 PRODUCTION COST AUS$3,000 (US$2,725) PRODUCTION TIME 7 Days DIMENSIONS: WIDTH × HEIGHT × DEPTH 210 mm × 297 mm (8.25 in × 11.6 in) with oversized cover PRINT METHOD Offest Digital PAPER STOCK Stephen, Uncoated 110gsm by Spicers Paper NUMBER OF COLORS Offset: 1 spot (black) Digital: CMYK VARNISHES Pearl Foil on the Cover BINDING Elastic Band

This brochure for Melbourne, Australia-based 1.1 Architects (pronounced One to One) is part of a bigger identity project designed by COÖP, also in Melbourne. The identity hinges on a three-dimensional photographic cube — or as they more lucidly explain, “based on the geometric principals of the tesseract (a four-dimensional cube) where imagination and varying inputs create many possible angles” — that lives in the outside world and is photographed against banal environments which in turn become the architecture firm’s brand imagery. From this magic cube, a patterning system was developed, and you can see it in action in the cover of the brochure, printed as a pearlescent foil on a nice thick layer. The guts of the brochure are printed in two different methods: in offset to have the standard information of the firm conveyed and then other spreads are printed digitally in color to be able to show different images as needed. The whole brochure comes together with an elastic band that acts as the binding method, keeping the cover and pages together, and exchangeable. It’s always great to see strong ideas, typography, photography and production come together in one nice package.