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2009

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ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


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Client

Self-promotion


Quantity Produced

30


Production Cost

$100+


Production Time

6 weeks

Dimensions (Width × Height × Depth)

4 in × 6 in


Page Count

20 pages + cover


Paper Stock

French paper


Number of Colors

5 spot inks

Varnishes


Binding

Hand stitched


Typography

Hand Lettering

 

A booklet as class assignment, promotional piece, job seeker and ultimate teacher is here to show you how dedication to a cause—be it life altering, or a challenge to print—can end in beautiful results.

This project was designed as a promotional piece to be included in my mailers after I graduated, as well as a semester-long project for an independent study class. �I picked several different people who were murdered for their beliefs and arranged the quotes so they read as a sort of narrative about standing up for what you believe in. �The idea more or less just came to me one night as I was about to fall asleep, but it also served as good way to work on my portraits. �This was the first book I’ve ever made and also the first time I’ve printed on both sides of a page. �The whole project was a challenge and I can’t even count the lessons I learned. �The next time I make a book, I’ll certainly set it up differently from the start and hopefully cut the production time in half. �Pulling so many layers was also an invaluable experience because I feel like from start to finish my technique improved drastically.

Good thing Daniel Hughes didn’t lose his sense of humor in the process and is willing to tackle the challenge anew in the future—hopefully he will share those details with us when he is good and ready.

Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book ---Martyred Promotional Book

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Martyred Promotional Book

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Production Method

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Design

Daniel Hughes

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Printing

Daniel Hughes

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 10, 2009

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Filed Under

Booklet

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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