To celebrate their 50th anniversary, the Midwest-based Korte Company commissioned Tom, Dick & Harry Advertising to create a book celebrating their efforts in building the best projects possible. Chicago-based designer Kim Knoll explains how the book came to be:
The client sent 8 large boxes full of loose photos, scrapbooks, files, photo albums and certificates… you name it, it was in one of those boxes. The contents pretty much covered every news clipping and photo the company had saved since 1950. After going through all the boxes, the idea was born. Why not create another scrapbook? But this time, it would be the highlights of every decade over the last 50 years. A good amount of time was spent going through everything and categorizing what was useful and what wasn’t. The good stuff was sorted into decades and scanned at 600dpi to get the best resolution to work with for sizing, printing, etc. The way the book was designed, each photo or article that runs off the page continues on the next page. So if you were to rip every page out of the book and line them up side by side, it would create a continuous 50-year timeline.
The result is — not to pigeonhole the aesthetic but… — is a very proud, rough Midwestern book oozing a vintage feel that is very hard to resist. I think my favorite part are the 2-color endpapers. And perhaps the team’s favorite part was the hardships:
This book took 10 months to put together and 3 months to print. Unfortunately, when the books were getting bound — all 1,800 of them — too much glue was used and it spread into the pages, making the pages stick together. Everything had to be reprinted, which is why the printing took longer than expected.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
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