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Quantity Produced


Production Cost


Production Time

5 days

Dimensions (Width × Height × Depth)

Folded: 4.125 in × 5.5 in
Flat: 8.25 in × 5.5 in

Page Count

Paper Stock

Finch offset uncoated

Number of Colors







In the last decade I have met a handful of masochist designers who set themselves up for what I consider to be the biggest challenge of all: to be your own client. Such is the case of Viva & Co., the design firm behind Whigby: a company that provides greeting cards, wrapping paper, tags and a few other items through their online store and by their presence in hundreds of stores across the nation.

The business model is simple: we treat Whigby as another one of our clients (albeit a very demanding one). We formulated a creative, marketing, sales and fulfillment plan that we stick to and update yearly. Our products are sold in hundreds of stores like Kate’s Paperie and Selfridges & Co.—the next big initiative on our calendar is the New York Gift Fair at the Javitz in January 2010. Whigby is an experiment and an adventure. It has already been a success from this perspective: we’ve learned so much about the kinds of issues some of our smaller entrepreneurial clients face, that we can serve them better with each passing day.

These cards featuring cats and dogs are Whigby’s first foray into the holiday card market, where they seek to communicate a simple idea through a simple design: during the holidays, let’s try to forget our differences.

Whigby Holiday Cards ---Whigby Holiday Cards ---Whigby Holiday Cards ---Whigby Holiday Cards ---Whigby Holiday Cards


Recent Posts



Whigby Holiday Cards


Production Method



Frank Viva



CJ Graphics

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 15, 2009


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End