In the last decade I have met a handful of masochist designers who set themselves up for what I consider to be the biggest challenge of all: to be your own client. Such is the case of Viva & Co., the design firm behind Whigby: a company that provides greeting cards, wrapping paper, tags and a few other items through their online store and by their presence in hundreds of stores across the nation.
The business model is simple: we treat Whigby as another one of our clients (albeit a very demanding one). We formulated a creative, marketing, sales and fulfillment plan that we stick to and update yearly. Our products are sold in hundreds of stores like Kate’s Paperie and Selfridges & Co.—the next big initiative on our calendar is the New York Gift Fair at the Javitz in January 2010. Whigby is an experiment and an adventure. It has already been a success from this perspective: we’ve learned so much about the kinds of issues some of our smaller entrepreneurial clients face, that we can serve them better with each passing day.
These cards featuring cats and dogs are Whigby’s first foray into the holiday card market, where they seek to communicate a simple idea through a simple design: during the holidays, let’s try to forget our differences.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.