How do you translate gradients that render beautifully on screen to print, where it’s not as easy a task? Christopher Cox came up with one solution.
I was aiming for a physical representation of the gradients used on the Changethethought website. A holographic foil with a long wavelength was chosen so the viewer would see as much of a full spectrum of color as possible when holding the cards up to a light source.
Add nice dark paper to that — the irresistible, rubbery Plike (which stands for “Paper-like” — and a simple design that does not compete, rather complements, with the foil, and a beautiful card is to be had. Especially if the printer works extra hard to obtain the level of craft that sets them apart from the rest, testing and retesting until the counters of the letters are kept intact during the process.
A challenge that arose through the process of production was maintaining the bowls within the letterforms when letterpressing smaller type with holographic foil. It was compounded by the fact that the pliable top surface of the plastic-like ‘Plike’ paper is a somewhat difficult paper to work with when letterpressing at smaller font sizes. We had to try several foils and look at the result under different light sources before finally finding what achieved the desired effect. The end result is a kind of luminescent glow that pops against the soft rubber-like black plike paper while maintaining legibility. Originally two foils were chosen for production. To reduce the cost of printing, we decided to use only one foil, and it turned into one of those wonderful happy accidents where through simplification we came out with a better product.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Mailing list managed by MailChimp
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.